Smart homes: Not just for tech geeks
Until recently, many people viewed these household gadgets as unnecessary luxuries
NEW YORK — Internet-connected lights, locks and laundry machines are close to becoming everyday household items, thanks in part to voice-activated speakers such as Amazon’s Echo and Google Home.
Market research groups are seeing increased sales of lights that turn off when you say “good night,” smart locks that let in your friends before you get home and similar smart-home gadgets. While the devices are still relatively expensive — you can get six regular light bulbs for the price of a single smart one — demand is likely to pick up further as prices fall.
“This holiday, it’s starting to turn the corner into the mass market,” said Steve Koenig, senior director of market research at the Consumer Technology Association, which puts on the CES gadget show in Las Vegas each January.
Until recently, many people viewed these products as unnecessary luxuries, if they knew about them at all — not least because setting them up and using them sounded like a lot of work.
A powerful voice
What’s changed? The growing popularity of smart speakers and their digital assistants, mainly. From your couch, you can now ask the Echo’s Alexa assistant to play your favourite music or check the weather. You can order pizza, track flights or play Jeopardy.
The more people use such speakers, it turns out, the more things they want them to do. In some cases, that leads directly to other smart gadgets for the home.
People who own an Echo are definitely more likely to install other smart gadgets, said David Limp, Amazon’s senior vice-president of devices and services. “They don’t start by rewiring the whole home. They start with a switch.”
Now that people can simply talk to their gadgets, they “no longer have to learn so much about how to use a device and its intricacies,” said Kara Alexander, senior product manager for Belkin’s WeMo smart products. “It’s much closer to how we work with people in our home.”
Behind the growth
U.S. sales of smart speakers have more than tripled to nearly 25 million in 2017, about 11 million coming during the holiday quarter, according to a CTA estimate. They’re expected to grow further in 2018, to about 36 million, as Apple’s HomePod joins the fray.
It helps that such products are no longer limited to electronics stores such as Best Buy, but are now available at Home Depot, Target and other general retailers. And prices have dropped, with lower-end models costing just $50.
Smart-home products such as lights and security cameras are behind, but catching up.
“We’re still in the early stages,” said Jeff Patton, a smart-home executive at General Electric. While the gadgets aren’t yet “mainstream,” he said, average people are becoming much more aware of them.
Alex Hawkinson, CEO of Samsung’s SmartThings smart-home business, said that about half of his new customers are coming because of smart speakers “igniting a lot of excitement.”