BOLDER, BRIGHTER
Taking their cue from manufacturers and high-end design projects, consumers move toward vibrant tones and patterns
Coloured, textured and patterned comforters and duvets are telling a dramatic bedtime story these days.
“Bedding acts as a narrator to set the tone of the room,” said Anthropologie’s home textiles buyer Brittany Peacock. “As the focal point of the room, the bed is a natural location for a pop of colour or pattern.”
Taking their cue from manufacturers and high-end design projects, consumers are moving away from the pale colours that once dominated bedroom decor and toward vibrant tones and patterns, said Joy Coulter of Couture Designs in New Albany, Ohio.
“In the more upscale magazines, I am starting to see more bright colours, especially in master suites,” she said. “The new trends seem to be getting away from so much neutral and grey. People are tired of having just white bedding, and they’re ready to try something bold.”
Louise Traficanti, creative director for Eastern Accents, a bedding company in Chicago, thinks that homeowners were decorating with muted palettes for several years in response to the economic downturn and their own financial constraints. Things have begun to change, she said.
“Over the last two years, we’ve been really pushing more colour, and seeing our customers respond enthusiastically to patterns and designs,” she said.
More colour in the bedroom is also a reflection of how much time people spend there, added Chris Chapin, co-founder at Company C, a home furnishings company in Concord, N.H.
With the bedroom functioning as a place to watch television, read a book or use technology, it’s not surprising that people are craving livelier looks realized through florals, prints and geometric patterns in dramatic colours, she says.
“People want colour and some excitement in their lives. Colour can represent what someone’s passionate about,” she said. “You walk in, you feel good.”
The desire to decorate in a way that tells your story has also helped drive the use of colour, Traficanti said.
“As people get more expressive about their own personality,” she added, they are choosing more interesting colours and patterns for a “more curated look.”
Eclecticism is in and “matchy matchy” is out, added Andrew Howard of Andrew Howard Interior Design in Jacksonville, Fla. A room should look as if “it grew over time — that it wasn’t bought on the same day with all the fabrics perfectly co-ordinating.”
The practice of buying bedding in a bag — a complete set of sheets, comforter, bedskirt and shams — is on the wane, Coulter said.
Texture and layering also contributes to the bold look, Chapin said. Increasingly, customers are mixing quilts, waffle-weave blankets, rich throws and other fabric pieces to create an interesting look, she said.
Going bold with your bedding is also one of the most affordable ways to change the look of a room, said Suzy Cacic, an interior designer who blogs at BetterDecoratingBible.com.
“Bedding is an easy way to dress up your bedroom without having to stick to a commitment like painting your walls or purchasing new statement furniture,” Cacic said.
“Leaving your walls neutral and playing up your decorating with accessories such as your bedding is an easy and commitment-free way to bring in some great style to your space.”