Cool ’do, Fido
Have you ever caught a glimpse of a chic straight-haired Shih Tzu dog trotting down the street and thought to yourself, “Nice hair”? (Same.)
With the launch this summer of a product for pampered pets, those doggy-hair-envy moments might be more frequent.
Ouai, celebrity hair guru Jen Atkin’s cool-girl-approved brand that tends to the tresses of stars such as Kaia Gerber and Bella Hadid, launched pet shampoo on July 1. Yep, a $37 luxury shampoo for sudsing up our furry friends. But before you scoff, consider that the limited edition product will also contribute to a good paws. I mean, cause.
According to the brand’s website, the pet shampoo will support the Vanderpump Dog Foundation, a nonprofit charity “working on both a domestic and international front to help create a better world for dogs globally” by donating 15 per cent of all proceeds toward it. Per the Vanderpump
Dog Foundation’s site, two of the charity’s priorities are tackling dog overpopulation and ending the torture of dogs at the Yulin Dog Meat Festival.
Infused with odour-fighting cleansers and nourishing conditioners and free of parabens, sulphates and phthalates, it’s formulated to boost shine and reduce knots on your pet’s coat.
It’s also deemed safe for critters with both sensitive and dry skin: two main ingredients are apple cider vinegar, which has antibacterial properties that help balance pH levels on the skin, and soothing aloe leaf juice.