Detroit auto show moves to June
The North American International Auto Show (NAIAS) has announced that starting in 2020 the show would make a transformational move to June and will start the week of June 8.
The ability for participating brands to deliver dynamic exhibits and experiential opportunities outside of the show’s four walls for attending journalists, industry members and consumers, will provide new avenues to showcase the products and technologies on display.
Delivering greater ROI through reduced costs and dynamic opportunities will be a key aspect of the future show.
NAIAS is considered one of the most influential global auto events, touching all facets of the industry and attracting the largest concentration of the world’s top industry leaders – from automakers and suppliers, to tech startups and venture capitalists, to universities and policymakers.
The show is run by the Detroit Auto Dealers Association and its Executive Board.
As part of the DADA and Board’s due diligence in exploring new opportunities for the show, hundreds of meetings and conversations with key stakeholders – automakers, suppliers and sponsors, as well as industry and government leaders – were had around the world.
Auto show dynamics are changing globally as the auto industry undergoes its biggest shift in more than a century. With this, automakers are seeking out increasingly creative ways to debut vehicles and engage with consumers.