Mitsubishi earns Good Design Award

The Mitsubishi Eclipse Cross has become the recipient of the Good Design Award 2018 run by the Japan Institute of Design Promotion.

The Eclipse Cross combines go-anywhere SUV versatility with sharp coupe looks, a perfect fusion of signature Mitsubishi styling and performance.

In its exterior design, Eclipse Cross creates a new coupe-form SUV look.

In selecting Eclipse Cross, the Good Design Award Committee rated its design highly, commenting, “The bold wedge profile is very striking. The character line that cuts sharply into the sides is distinctive, and one sees the attention to detail in the styling that, on the one hand, locates the door handles on this line to create a unified look, while on the other, horizontally divides the rear window to retain good visibility.”

The Good Design Award has been the sole comprehensive design evaluation and commendation system in Japan since its founding in 1957 as the Good Design Product Selection System (or G Mark System).

In the 60 years since, the movement has aimed at improving industry and enhancing the quality of life in Japan through design and over 45,000 G Mark awards have been made.

Today, it has grown into a global design award with many companies and organizations from around the world participating in the movement’s activities and the G Mark, the symbol of the award, is recognized widely as a mark of design excellence.