Canadian firm tied to Facebook data scandal got $100K from feds in 2017
The Canadian company at the heart of the international scandal over the unauthorized use of Facebook information received $100,000 in federal funding last year to develop data-driven tools for political campaigns, The Canadian Press has learned.
AggregateIQ Data Services Ltd. received the one-time contribution from the National Research Council for a nine-month project aimed at developing digital tools to predict who would turn out to vote and the likelihood of supporting a specific candidate, and to predict the outcome of a campaign’s communications strategy.
The British Columbia company is under investigation by privacy officials in Ottawa, B.C. and the United Kingdom for its role in influencing the outcome of the U.K.’s Brexit referendum. It is also under investigation for allegedly violating limits on spending during that campaign to benefit the “leave” side.
AggregateIQ has also been linked to Cambridge Analytica, the political consultancy firm accused of improperly accessing private Facebook data to help political campaigns, including Donald Trump’s 2016 U.S. presidential bid and the Brexit campaign.
Facebook estimates the personal information of 622,161 users in Canada was improperly accessed by Cambridge Analytica.
AggregateIQ has said it has always complied with the law and has denied ever being part of Cambridge Analytica or its parent firm, SCL. It has also said it never entered into a contract with Cambridge Analytica, nor has it ever had access to Facebook data allegedly obtained improperly by Cambridge Analytica.
The privacy controversy has put a spotlight on the use of data by political parties, which depend heavily on access to quality data about voters to target their campaign pitches.
A copy of the funding agreement, obtained by The Canadian Press under the Access to Information Act, says the project’s objective was to create tools to help political campaigns accurately predict voter turnouts, the likelihood of support for a specific candidate and the effectiveness of a given campaign communications strategy.