The Niagara Falls Review

Stumbling Singh a gift for Trudeau’s Liberals

- ANDREW MACDOUGALL — Andrew MacDougall is a Londonbase­d communicat­ions consultant and ex-director of communicat­ions to former prime minister Stephen Harper.

Watching the new NDP leader stumble around the end-of-year interview circuit has been the perfect gift for Team Liberal.

Singh was insipid. Over-rehearsed. A platitude wrapped inside a focus group. And when he strayed from his message track, it was to fumble an answer about working with the Conservati­ves.

The non-MP from Toronto was indeed so poor that Justin Trudeau can safely turn his back on his left flank.

Remember all of the heady talk of Jag-mentum and Jag-mania? Welcome to the Jag-erbomb.

It was Singh’s bad fortune the chats came on the heels of four disastrous December byelection­s, in which the NDP vote dipped from its already low levels of 2015. But part of being a politician is spinning silk purses out of sows’ ears=.

It’s only when you watch Singh be a bad politician that you realize how good of one Justin Trudeau has become. Despite a challengin­g year, Trudeau danced around his retrospect­ive interviews (thankfully completed before the ethics commission­er’s Aga Khan smackdown). He punched out the message that 2018 would be about all about the economy.

Singh spat out a staccato burst of random promises the NDP has been making for the past 20 years: “real action” on climate change, a national pharmacare plan, higher taxes on people and corporatio­ns, and a re-jigging of Canada’s voting system.

Maybe I’m missing the powerful undertow on Snapchat, but I see no signs of a Singh tsunami.

This is where Singh’s youth and multicultu­ral pizzazz were supposed to help. Instead of projecting a fighting spirit after the byelection defeats, he tweeted out some warmed-up Deepak Chopra nonsense about each of us having “an inherent self-worth.” I don’t know about you, but I prefer my leader to know when he’s been smoked. Then again, the NDP are traditiona­lly big on unilateral disarmamen­t.

If the NDP are to replace the Liberals as the lefties of choice, they’ll need coherence on the economy. Sadly, this is where Singh has soiled himself most comprehens­ively.

In the space of just one answer, Singh said he “firmly believes in a progressiv­e tax system,” in which “those who are able to invest their fair share” are able to do so (?), before moving on to say he doesn’t have a “firm line” on balanced budgets, before then claiming to want a

“robust budget” that’s balanced.

Because I like to see a competitiv­e three-way race in Canadian politics, and because one is required for the Conservati­ves to ever again form government, I offer Singh and his band of tweeters a few suggestion­s.

Pick a story and stick to it. Trudeau went hard with change in 2015 and it did the trick, mostly because the Conservati­ves were out of steam. For the NDP, something about the many over the few might work, given Trudeau’s penchant for and hanging out in the upper echelons of 1%.

Get better at telling it. Watching Singh trip over his own tongue reciting his pie-in-the-sky promises reminded me of a student council president.

Presentati­on matters. Stop talking with your hands, slow yourself down, hone your message and stop wearing the three-piece suits. It makes you look alien, not approachab­le. There’s a reason Trudeau always has his shirtsleev­es rolled up.

Never answer a hypothetic­al. Will you work with the Tories? “I look forward to having a constructi­ve relationsh­ip with the opposition when we form our majority government.”

And get in the House of Commons. It doesn’t mean you need to be there every day, but avoiding a byelection fight isn’t the way to convince people you’re up for taking Trudeau down.

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