The Niagara Falls Review

Tim Hortons plummets in reputation rankings

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TORONTO — Tim Hortons has seen its ranking take a hit in another study tracking Canada’s most reputable companies.

Research firm Reputation Institute says the company has fallen to 67th from 13th place in one of the largest moves down of all 250 companies it analyzed this year, but the brand is still considered to have a “strong reputation.”

The study is based on ratings from 27,000 Canadians, who are asked to score companies on their products, innovation, workplace governance, citizenshi­p, leadership and financial performanc­e. Google, Lego and Rolex topped the list, while Canadian brands MEC, Jean Coutu and Canadian Tire all cracked the top 20. Shoppers Drug Mart, Home Hardware, Cineplex, Roots and Sleep Country Canada all made appearance­s in the top 50.

The study comes after similar rankings were released in April by research organizati­on Leger, which ranked Tim Hortons in 50th spot, down from fourth place.

The moves follow a public spat between Tim Hortons parent company Restaurant Brands Internatio­nal and the Great White North Franchisee Associatio­n, which claims to represent more than half of the brand’s franchisee owners.

In recent months, they have fought over cost-cutting measures made at some franchisee’s locations in the wake of Ontario’s minimum wage hike, RBI’s alleged misuse of a national advertisin­g fund and a $700-million renovation plan to spruce up restaurant­s.

 ?? JONATHAN HAYWARD THE CANADIAN PRESS ?? Research firm Reputation Institute says Tims fell to 67th from 13th place.
JONATHAN HAYWARD THE CANADIAN PRESS Research firm Reputation Institute says Tims fell to 67th from 13th place.

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