Feds plan to promote poverty strategy
Obtained documents offer insight into promotional plans
OTTAWA — Newly-released documents suggest the federal Liberal government plans to sell its forthcoming poverty reduction strategy as an all-encompassing exercise that will be greater than the sum of its parts.
The effort to craft a storyline to market the plan to Canadians has been going on for almost a year.
Top officials from multiple departments met last November to brainstorm how best to include various government spending programs under the banner of Canada’s first-ever federal poverty reduction strategy, which is being overseen by Employment and Social Development Canada.
A briefing note, obtained by The Canadian Press under the Access to Information Act, says the public strategy will make reference to myriad federal programs and link them back to efforts to reduce poverty.
“The poverty reduction strategy that is publicly released, however, would be inclusive, making references to all activities across the federal government that have contributed, or will be contributing, to a reduction in poverty,” read the briefing note from Infrastructure Canada.
Infrastructure Canada officials noted that spending on new recreational centres, for instance, will provide spaces and a “broad spectrum of services” to vulnerable populations like youth, low-income families and Indigenous Peoples. Likewise, spending on public transit can be sold as providing helping lowincome families.
A spokesperson for Social
Development Minister Jean-Yves Duclos says the government has already taken steps to reduce poverty and increase opportunity in Canada and plans to improve on measures through the final strategy.
“Our government believes that every Canadian deserves a real and fair chance to succeed,” Michael Brewster said.
“We are going to announce Canada’s first-ever poverty reduction strategy very soon. It will set clear and official targets in order to better measure poverty, because the better we measure poverty, the more effectively we can reduce it.’’
Conservative social development critic Karen Vecchio said that if the Liberals were looking
to sell a whole-of-government poverty plan, then the strategy should take into account every aspect of federal policy, including trade tariffs.
“They need to look at every single thing from the dollars that the prime minister spends on his luxury trips, to spending $30,000 to rename a centre,” she said, referencing research costs that led the government to rename the “Future Skills Lab” to “Future Skills Centre.”
“If they want to start, start from the top.”
The messages in the document are feeding growing nerves from stakeholders that the final plan may offer little in the way of new money or bold policy because not everyone in the government sees
the political upside to spending on poverty.
That has anti-poverty groups feeling wary that the government is embarking on a public-relations campaign to promote steps it has already taken.
In recent days, Duclos and other Liberals have taken to social media to talk about changes to the Canada Child Benefit, which will now keep pace with inflation. The Liberals originally planned on making the change in 2020.
The Liberals say the meanstested child benefit is lifting some 300,000 children out of poverty over 2013 levels, although official figures for 2017 — the first full year of the benefit — won’t be available until 2019.