Hol­i­day Shop­ping Pass­port re­turns

130 busi­nesses tak­ing part this year; free park­ing starts on Black Fri­day

The Peterborough Examiner - - NEWS - JA­SON BAIN EX­AM­INER STAFF WRITER jabain@postmedia.com

The Hol­i­day Shop­ping Pass­port pro­gram is back with a new look, more chances to win, big­ger prizes and more busi­nesses tak­ing part, Peter­bor­ough Down­town Business Im­prove­ment Area’s of­fi­cials an­nounced Mon­day.

This year’s 130 par­tic­i­pat­ing business is up from the more than 100 of last year, a sign the in­cen­tive is grow­ing, said DBIA ex­ec­u­tive di­rec­tor Terry Guiel, who pointed out that shop­pers stamped $1.5 mil­lion worth of pass­ports last year, tripling the $500,000 of prior years.

“There are a lot of peo­ple who re­ally look for­ward to this time of year,” he said af­ter a morn­ing launch at Meta4 Gallery on Hunter Street, one of sev­eral news busi­nesses tak­ing part. “It’s such a fun and unique pro­gram.”

The hol­i­day shop­ping pass­port – which was phys­i­cally re­designed for this year – re­wards shop­pers for shop­ping and din­ing down­town.

Just like in pre­vi­ous years, a box is stamped on the pass­port any­time bear­ers spend $10 or more at a par­tic­i­pat­ing business. When the pass­port is full and its form is filled out, it can be dropped off at a bal­lot box at any of the same busi­nesses.

There will once again be three early bird prizes of $500 in “down­town money” to be drawn Dec. 6, 13 and 20, or­ga­niz­ers said.

How­ever, new this year is a larger grand prize of $1,500 in down­town money which will be drawn Jan. 10, when run­ners-up prizes of gift cards from var­i­ous down­town busi­nesses will also be drawn, or­ga­niz­ers said.

Also new this year is a free stamp if you drop by the Peter­bor­ough and the Kawarthas Tourism of­fice in the Ven­ture North build­ing at 270 Ge­orge St. N. There is a limit of one stamp per per­son, or­ga­niz­ers said.

Guiel ex­pects sales to con­tinue to grow this year be­cause of the num­ber of new busi­nesses that have opened and the additional lo­ca­tions tak­ing part. That level of par­tic­i­pa­tion is some­thing to be re­ally proud of, he pointed out.

“It re­ally shows buy-in,” he said.

The DBIA is aware of the dif­fi­cult mar­ket­place, so of­fi­cials are al­ways look­ing for new, unique ways to drawn shop­pers to the down­town.

“This is a real fun and pos­i­tive way to do that,” Guiel said, adding how one of the joys of the hol­i­day sea­son is be­ing able to walk from store to store and how the hol­i­day pass­port pro­gram re­ally adds to that of sea­sonal ex­cite­ment.

Guiel en­cour­aged shop­pers to bring their pass­ports to more than 100 down­town busi­nesses who will be of­fer­ing sales as part of Black Fri­day on Nov. 24.

Visit www.thep­eter­bor­oughex­am­iner.com for the full list of par­tic­i­pat­ing pass­port lo­ca­tions.

NOTES: Two hours free street park­ing starts Black Fri­day (Nov. 24) and runs to the end of De­cem­ber cour­tesy of the city’s park­ing di­vi­sion .... The DBIA win­dow judg­ing con­test will also be judged by Big Brothers Big Sis­ters rep­re­sen­ta­tives on Dec. 2

SPECIAL TO THE EX­AM­INER

Cel­e­brat­ing the launch of the Peter­bor­ough Down­town Business Im­prove­ment Area (DBIA) Hol­i­day Shop­ping Pass­port pro­gram Mon­day morn­ing are, from left, Bon­nie Thomp­son of Meta4 Gallery, Terry Guiel of the DBIA, Jen­nifer Hardie of Meta4 Gallery, Laura Crann of Ash­burn­ham Re­alty and Joel Wiebe of the DBIA.

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