The Peterborough Examiner

BUY LOCAL

THIS BLACK FRIDAY

- Sincerely, Scott Stuart

When thinking about your local audio video retailer versus an American owned box store, the local companies are often perceived as David going up against the behemoth Goliath. Many times we even see local retailers go out of business because of fierce competitio­n from box stores. However, local dealers can offer value to consumers that is rarely seen from box stores and provide them with better service. Local retailers have smaller infrastruc­tures than their larger competitor­s. This can be a great advantage that translates into superior speed and agility when responding to requests for fast customer service. Unlike the giants, your local community retailer won’t try and impress customers with their size. Instead they will typically bend over backwards to provide first-rate customer service. After all, they have a personal interest in ensuring fast turnaround and excellent service, their livelihood depends on it. But that’s just one of the reasons why you may want to buy from a local retailer versus American owned box stores. Local retailers have brand flexibilit­y and can represent more brands. This enables them to recommend product and solutions that most closely meet consumers real needs, pricing and objectives. They also maintain relationsh­ips with multiple suppliers. They’re free of any natural bias toward their own products, and will take special care of finding the right solution to best serve your needs. Purchasing your equipment from a local retailer can provide you with superior service and unbiased expertise, compared with box stores. And by choosing to give your business to local retailers, you’re also supporting your local economy. Money Stays Locally: According to the 3/50 project (www.the350proj­ect.net) For every $100 spent in a locally owned independen­t store, $68 returns to the community through taxes, payroll, and other expenditur­es. If you spend that in a national chain, only $43 stays here. Spend it online and nothing comes home. It’s a feel good reason to shop local, and an economical one. Kawartha TV & Stereo is proud to be locally owned and operated and have been in Peterborou­gh since 1971. When it comes to quality of life, you get what you pay for. That’s why we at Kawartha TV & Stereo strive to make your shopping experience both friendly and informativ­e. We guarantee great value and because of our buying power with the largest independen­t electronic­s buying group in Canada we are able to offer the same and even better pricing than the American owned box stores. Remember, shop local, shop Canadian. Scott Stuart General Manager / Owner Kawartha TV & Stereo

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