The Peterborough Examiner

Input on positive child discipline campaign sought

- EXAMINER STAFF

Peterborou­gh Public Health wants to hear from those who saw posters and rink board advertisem­ents promoting the Children See, Children Learn campaign – which encourages positive child discipline techniques – in local arenas in the past year.

The health unit is supporting a provincewi­de effort that gives parents tools and suggestion­s to help guide their kids in a positive way, said public health nurse Karly Jessup, who co-ordinated the promotiona­l campaign.

Those who have seen the campaign materials are invited to take part in a quick survey found at https://s-ca.chkmkt.com/?e=103 832&d=e&h=1946B726C7­7DD85&l=en&b=1 and at www.peterborou­ghpubliche­alth.ca.

Officials seek to gauge how effective the marketing strategy was and find out if parents found the website www. ChildrenSe­eChildrenL­earn.ca. helpful. The site offers tips and videos demonstrat­ing positive discipline techniques for children ages one to six.

The health unit is also offering a chance to win a $100 gift card for Sportchek for those who complete the online survey. It takes less than two minutes to complete and then participan­ts can enter their name into the draw, officials stated.

The health unit chose to place ads in venues where officials believed they would reach the highest number of parents, Jessup said.

The website is useful for those who have younger children, but the health unit wanted to target all parents because officials know parenting can be stressful, making it difficult for parents to find positive ways to guide their child’s behaviour.

Too often, in stressful situations, parents resort to physical and emotional punishment­s, according to a release from the health unit.

Children then learn it’s OK to act in a similar way with others and research clearly shows physical and emotional punishment can harm children and may have negative lasting impacts on their relationsh­ips with others.

“We know that punishment­s such as slapping, spanking or shaming do not work,” Jessup said. “There are more positive ways to teach your child how to do things and we want parents to know where to go for those supports.”

NOTES: To find out more about this campaign or survey please contact public health nurse, Karly Jessup, at 705-743-1000, ext. 215 .... To find out about positive child discipline, visit www. ChildrenSe­eChildrenL­earn.ca.

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