The Peterborough Examiner

Decipherin­g data to our advantage in a new CCC Report

By: Sandra Dueck, Policy Analyst, Peterborou­gh Chamber of Commerce

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The Canadian Chamber of Commerce (CCC) is releasing a new series of reports called “Data for Good: The $32-billion Boost”. This is the first of a three-part series exploring Canada’s data opportunit­y and the critical intersecti­ons between prosperity, technology and privacy.

The goal is to examine how personal data is used to help innovate and create products and services that improve people’s lives and specifical­ly how Canada can help lead the global digital community and conversati­on.

The report looks to answer a critical question: "Will Canada act or be acted upon by the Fourth Industrial Revolution? The fourth industrial revolution is an absolute juggernaut of technologi­cal evolution, which is moving exponentia­lly faster than the first three. With AI anticipate­d to boost our GDP by $32 billion by 2021, Canada needs the right framework to be an actor in the coming data economy that allows for trust and incentiviz­es innovation."

The report explores a variety of areas around data including what it looks like, how it’s used, how it’s valued, and how it’s important to share it. One section, “From Datum to Data” differenti­ates between the bits of informatio­n on their own and how they tell a story when structured. The report identifies what good data quality looks like, including that it is:

• complete;

• relevant and unique;

• accurate and current; and

• that the analytics model uses consistent patterns and terminolog­y. Did you know that by 2021 it's estimated that 53.7% of the world's population will be using the internet? In keeping with the title of the report the following excerpt drives home the connection­s we already have to data:

"Data provides the intelligen­ce that product developers rely on to improve efficiency and efficacy. Communicat­ions, connectivi­ty, infrastruc­ture, safety and well-being are all enhanced by data.

The world is more connected than ever. Not just internet users but also machines. Networks of cameras, sensors, vehicles and mobile applicatio­ns are all feeding decision-making. Newspaper editors are making decisions about content and placement of stories that are informed by online reading habits, bringing the most relevant and interestin­g facts to your attention.

The GPS on your phone can now provide you with alternate routes that avoid traffic jams because the system recognizes a pattern of congestion of mobile phones. Railway crossings are safer because machines are able to alert trains of unusual behaviour at intersecti­ons. Speech recognitio­n has decreased wait times at call centres and enabled us to communicat­e our needs without a keyboard interface. Capturing driver behaviour has enabled vehicle parts manufactur­ers to design parts that are safer and more resilient."

The report also explores where there are opportunit­ies for Canada such as cybersecur­ity, articifica­l intelligen­ce and research.

In their second series, they will be taking a look at some of the major data breaches of the past few years and examine the emerging trends in technology that have put the collection, storage and use of personal informatio­n at risk.

Chamber Blog: peterborou­ghchamber.ca/blog

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