Fake Hip merch duping fans: Baker

TORONTO — Tragically Hip guitarist Rob Baker is urging fans to be vigilant when buying merchandise that claims to be linked to Gord Downie’s charity.

The musician tweeted Tuesday that some online shoppers are being duped into buying T-shirts, hoodies and other items that purport to donate $10 of the pro- ceeds to the Gord Downie Fund for Brain Cancer Research.

Baker says the operators – who are using Facebook and Instagram to amplify their message – aren’t linked to the band.

One such group is “Gord Downie Supporters” on Facebook, which has appeared as a sponsored content post in some user’s news feeds.

“Wear this t-shirt, and give your support!” some of the posts say.