Feds look to cut vaping’s cool factor

OTTAWA — A year ago vaping wasn’t all that cool, Grade 12 student Laurence Lafleur says of the rising trend among teens, but it’s become “super popular” and it’s viewed as an alternative to cigarettes.

Tropical fruity flavours are all the rage.

The Holy Trinity Catholic High School student is in good company when she suggests it’s “cool” – that’s why most teens say they do it.

But eliminating that “coolness” factor is the aim of new federal legislation which passed this week and targets teens.

After the Tobacco and Vaping Products Act receives royal assent in the coming days, selling vaping products to anyone under 18 will be banned and marketing flavours to teens will be prohibited, along with marketing that features health claims or “lifestyle” themes or seeks to appeal to youth. Existing legislation in Ontario already bans sales of e-cigarettes and accessories to anyone under 19.

“It will lose its coolness, especially if there are more restrictions put on it and something else will probably pop up,” said Marion Wright, the executive director of Rideauwood Addiction and Family Services.

Vaping is another term for electronic cigarettes or vaporizers. Proponents of vaping tout it as a healthy alternative to cigarettes or an option to help adults quit, but it has suddenly been taking high schools by storm, prompting legislation to help address its use.

Without evidence on the long-term effects of vaping, it’s a challenging trend to contend with. Students say some of their teachers are supportive and vape themselves, while others discourage the practice and reprimand students if they carry the smell of a flavour into the classroom.

Students listed a whole slew of flavours with nicotine they like, including watermelon and sour patch kids.

High school student Mikey Keays, who started vaping in March, inhaled from her device and said she enjoys it because it’s cool and she likes the esthetic.

“This one is sugar cookie,” she said. But unlike most teens, the De La Salle high school student opts for nicotine-free vaping liquid, or for a very low percentage of nicotine, because she doesn’t want to become addicted. Wright cautioned against the use of even nicotine-free vaping because there are still questions about the effects.