The right time to buy is now
COASTAL FORD BURNABY, VANCOUVER AND SQUAMISH ARE A PART OF THE CARSON AUTOMOTIVE GROUP — A SUCCESSFUL AUTOMOTIVE BRAND THAT HAS BEEN BUILT ON QUALITY SERVICE OFFERED UP BY QUALITY PEOPLE
Coastal Ford is committed to the communities in which they serve.
Carson Automotive Group started in 1961 on Vancouver Island. Today there are six dealerships on the Island along with its three Lower Mainland operations. Coastal Ford Burnaby opened in May of 1988.There are now 350-plus employees throughout the Carson Automotive Group.
There are many reasons why Coastal Ford has been so successful, but paramount to their success is their long-standing and dedicated employees.
“Our customers tell us this is one of the reasons they enjoy doing business with us. They feel they are building a long term relationship with us when they choose Coastal Ford,” said Dave Michnik, director of sales Lower Mainland operations. “Customers constantly come back and see the same people — service and sales — it’s just more comfortable for the customers.
There are lots of good dealerships for customers to choose from, so why choose Coastal Ford?
“Well first and foremost I believe it is the Ford brand. The Ford product is far superior and Ford is constantly pouring money into improving the brand and its products,” he said. “Specifically with Coastal Ford, our people are professional. When a customer comes into the dealership they are approached by a representative with their best interest in mind. “Our sales staff will validate and confirm the hours of research already done by our customers. They will ask the right questions to be sure everyone is on the same page.”
Coastal Ford is committed to the communities in which they serve. They do a lot of charitable work with its biggest supporter being Variety Club: The Children’s Charity for the past 15 years.
“Variety Club expands all over the province. Like Coastal Ford dealerships, it affects all the communities in which we serve. It’s very important,” Michnik said.
Feed the Children is another charity cause. Every October Coastal Ford collects food throughout the month. It’s just another way that they give back.
The Ford Motor Company also funds Drive 4UR School and Drive 4UR Community event program which Coastal Ford is proud to support.
“We participate in any where from four to six events per year. This is a test drive program so we take five or six Coastal Ford Vehicles to be driven. Twenty dollars from each test drive goes towards the group hosting the event.” Michnik said. “These events, be they for a school or any other community group, have been widely popular”.
“In the end the employees will gain a better sense of teamwork, togetherness, collaboration and the communities will become more aware of our brand and the dealerships”, said Tracy Johnson Internet Department Manager for Carson Automotive Group. “We encourage our employees to collaborate across the departments. It just makes sense for our customers to have a seamless experience whether they are visiting us for Sales, Parts or Service.”
This story was produced by Postmedia Works in collaboration with Coastal Ford for commercial purposes. Postmedia’s editorial departments had no involvement in the creation of this content.