Roots joins heart and stroke campaign

A partnership recently launched between the Heart and Stroke Foundation of Canada and famed Canadian lifestyle brand Roots.

The new partnership kicks off with a selection of limited-edition Roots items, including a Heart & Stroke tuque that well-known Canadians are modelling on their social media channels this month. The Roots items feature the new Heart & Stroke logo that debuted last November, and the sale of these unique items on Roots.com will go toward helping support the cause.

“Teaming up with an iconic brand like Roots during Heart Month will help raise awareness about the devastating impact that heart disease and stroke has on Canadians,” says Geoff Craig, the foundation’s chief Marketing and communications officer.

“Roots is involved because heart disease tragically affects many of our employees, their families, our customers and communities coastto-coast,” added Jim Gabel, Roots Canada’s president and chief executive. “We believe through direct work with Heart & Stroke we can increase awareness and make a genuine difference in finding solutions to combat these terrible diseases.”

The limited-edition tuque costs $26 and the leather bracelets cost $10 each.

Roots has teamed up with the Heart and Stroke Foundation of Canada with such limited-edition items as these leather bracelets, which sell for $10. A tuque goes for $26.