Lipault Paris comes to North America
In other fashion news, Roots celebrates Canada, and Nordstrom expands its loyalty program
Vancouver travellers are about to get a new luggage and accessories shopping option with the arrival of Lipault Paris.
The French accessories brand, which is owned by Samsonite International S.A., recently announced the planned opening of its first North American boutique at the McArthurGlen Designer Outlet in Vancouver.
“As a growing international city, we have had our sights set on Vancouver to host the newest Lipault location,” Erin Reynolds, national marketing and communications specialist at Samsonite Canada Inc., said in a news release “Lipault caters to fashion-forward, active men and women looking for handbags and luggage that are eye-catching and elegant while easy to handle for their everyday, busy lives. We are thrilled to bring our brand to Vancouverites who can now find their perfect Lipault bag in town, and enjoy its sophisticated style at an affordable price.”
The 700-square-foot shop will feature a selection of Lipault’s luggage, as well as handbags, totes and other assorted small travel accessories — including styles from the brand’s latest spring/summer collection.
The Lipault Paris boutique is slated to open in late June.
Roots gets ‘NICE’
Roots is celebrating Canada’s 150th anniversary with a campaign that highlights how nice we all are.
“‘NICE’ acknowledges 150 years of extraordinary Canadian historical events that challenged the status quo and brought change nationally and globally. We continue to redefine the word ‘NICE’ as an active verb,” actress Kim Cattrall narrates in a new online video supporting the campaign.
The campaign aims to celebrate “key moments and people” that have helped keep our nation in the good books. In addition to an online and in-store presence, the company has also released a nice button ($3 for two), the profits from which will be donated to WE’s Indigenous Youth Empowerment Programming.
Roots has always been inspired by Canada,” James Connell, vice-president of ecommerce and marketing at Roots Canada, said in a release. “What better way to celebrate 150 years of this wonderful country than to celebrate its people? We hope Canadians will share their inspirational stories, wear and share a nice™ button to raise funds for a great cause, enjoy great Canadian art that is part of our shared cultural heritage and be motivated to be nice to create an even-nicer Canada for the next 150 years and beyond.”
The company is also looking to find Canada’s nicest person with a social-media contest. Until May 28 Canadian residents can nominate their favourite Canadian do-gooder via social media, with the hashtags #BeNice and #RootsIsCanada. The top-10 finalists will be posted from June 5-18, when public voting will be open in order to pick the winner. The person named Canada’s nicest person will get $10,000 to donate to a charity of their choice.
To learn more visit roots.com/ nice.
Nordstrom launches credit card, loyalty program in Canada
Fans of Nordstrom are in luck — the Seattle-based company has announced the expansion of its loyalty program, including its store credit card, into Canada.
While the news may not excite some shoppers, if you’re a diehard Nordstrom shopper, chances are the announcement likely has you freaking out — in a good way.
“We’re continually looking for ways to enhance our customers’ shopping experience and provide greater value for our loyalty program,” Michelle Haggard, vice-president and regional manager for Canada, said in a news release. “Canadian cardholders can start earning points on their spring wardrobe purchases and then redeem them in the summer when they’re looking for a new vacation outfit.”
The Nordstrom Inc. card will be offered through MBNA, according to the release, and will see shoppers earn two Nordstrom rewards points for every dollar spent in-store.
“We’re excited to extend this valuable partnership to Canada,” Megan Jones, vice-president of credit cards at MBNA, said.
To learn more visit nordstrom. com/c/canada-department-stores.