Gucci goes fur-free

The Province - - LIVE IT ! -

MI­LAN — Gucci has be­come the lat­est fash­ion house to elim­i­nate an­i­mal fur from its col­lec­tions, start­ing with the spring-sum­mer 2018 sea­son.

The Hu­mane So­ci­ety, which sup­ports the fur free al­liance among fash­ion houses, said Gucci’s an­nounce­ment Wed­nes­day was a “game-changer,” in­volv­ing “per­haps the big­gest fur-free re­tailer an­nounce­ment world­wide to date.”

Gucci CEO Marco Biz­zarri said the brand would no longer “use, pro­mote or pub­li­cize an­i­mal fur,” be­gin­ning with the menswear col­lec­tion to be pre­viewed in Jan­uary and wom­enswear in Fe­bru­ary. Gucci said it would auc­tion off the re­main­ing fur an­i­mal items, with pro­ceeds to ben­e­fit an­i­mal rights char­ity LAV and the Hu­mane So­ci­ety.

The Hu­man So­ci­ety said the furfree pol­icy in­cludes mink, coy­ote, rac­coon dog, fox, rab­bit and as­trakhan.

Gucci joins other fur-free fash­ion houses in­clud­ing Gior­gio Ar­mani, Hugo Boss and Stella McCart­ney.

— THE AS­SO­CI­ATED PRESS FILES

Gucci has be­come the lat­est fash­ion house to elim­i­nate an­i­mal fur from its col­lec­tions, be­gin­ning in the new year.

— GETTY IMAGESFILES

MARCO BIZ­ZARRI

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