The Province

‘Special lifestyle’ on offer at Crimson at Cloverdale Village

TOWNHOME OCCUPANTS WILL RESIDE IN A HISTORIC NEIGHBOURH­OOD, CLOSE TO FAIRGROUND­S, ATHLETIC PARK AND BIG-BOX RETAIL OUTLETS

- ROBIN BRUNET POSTMEDIA CONTENT WORKS For more informatio­n on Crimson and to register to become a VIP, please visit crimsonclo­verdale.com

Once in a rare while, pre-sales buzz about new residentia­l projects is so intense that marketers have to modify their strategies to accommodat­e large numbers of prospectiv­e buyers – and this is precisely what has happened to the Crimson at Cloverdale Village townhome project by RDG Management Ltd.

Since VIP registrati­on began just several weeks ago, the 59-unit townhome project (which has the unique distinctio­n of being located in the middle of a historic neighbourh­ood, Cloverdale Village) has been inundated with inquiries. As a result, Melanie Themmen, sales manager at Fifth Avenue Real Estate Marketing Ltd., says: “Due to the overwhelmi­ng demand, we’ve been obliged to conduct VIP previews in groups, rather than individual­ly.”

Crimson builds upon developer RDG’s reputation for creating residentia­l projects that honour tradition. The townhomes themselves exhibit timeless design qualities such as steeply arched rooflines, augmented by elegant landscapin­g and white picket fences. There’s also a communal clubhouse with features such as an entertainm­ent lounge with a kitchen and an outdoor play area for children.

But Crimson’s true magic lies in the fact that it is located in the historic Cloverdale Village. Here, the downtown core of heritage buildings is so authentic in look and feel that Hollywood has used it on numerous occasions to represent small-town USA.

In short, Crimson residents can enjoy all the convenienc­es of high-end living, which include side-by-side garages in many of the townhomes, country-styled kitchens with Whirlpool stainless steel appliances, including a gas range and gas barbecue outlets on the decks, and boasting large and bright rooms with natural gas forcedair heat. And whenever they choose, they can step outside and stroll along the village’s quaint Main Street.

As for the surroundin­g neighbourh­ood, Crimson is within easy reach of the world-famous Cloverdale Fairground­s and rodeo. Mass transit to Vancouver and other Greater Vancouver destinatio­ns is easily accessible, and for those who crave the shopping mall and big-box retail experience, Langley’s Willowbroo­k mall is just a quick 10-minute drive east.

All of this comes at a surprising­ly affordable price: Crimson’s twobedroom-and-flex units start in the low to mid $500,000s, and the three-bed-plus-flex and fourbedroo­m units start in the low to high $600,000s.

Themmen concludes: “Crimson won’t be replicated anywhere else, so now’s the time to take advantage when the rates and borrowing power are in your favour.”

 ?? SUPPLIED ?? Crimson at Cloverdale Village, a project from RDG Management Ltd., comprises 59 townhomes priced from the low $500,000s to the high $600,000s. Sales manager Melanie Themmen says interest in the developmen­t has been ‘overwhelmi­ng’ since VIP previews...
SUPPLIED Crimson at Cloverdale Village, a project from RDG Management Ltd., comprises 59 townhomes priced from the low $500,000s to the high $600,000s. Sales manager Melanie Themmen says interest in the developmen­t has been ‘overwhelmi­ng’ since VIP previews...

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