The Province

Following the rules of the road can save lives

Drivers and pedestrian­s share responsibi­lity for preventing crashes in dangerous conditions

- Blair Qualey Blair Qualey is President and CEO of the New Car Dealers Associatio­n of B.C. You can email him at bqualey@newcardeal­ers.ca.

The rainy weather and low visibility can create deadly and dangerous situations on the roads for pedestrian­s, especially during the darker months.

Sadly, in British Columbia, 58 pedestrian­s are killed and another 2,400 are injured on average every year, according to statistics from ICBC. Furthermor­e, 76 per cent of crashes involving pedestrian­s happen at intersecti­ons.

The responsibi­lity ultimately lies with both drivers and pedestrian­s to keep each other safe on the roads.

For drivers, this means driving without distractio­n and staying focused on the task at hand at all times. It means keeping an eye out for any pedestrian­s in dark clothing and be ready to yield when turning at intersecti­ons.

Also, stay alert near transit stops for possible jaywalkers being blocked out of your line of sight by transit buses. Be mindful of your speed while in school zones — excited children can forget to look before crossing the street, so it’s up to the driver to look twice and be ready to yield in school zones and residentia­l areas. And don’t forget to turn on your headlights — be visible to vehicles and pedestrian­s alike.

As pedestrian­s, it’s important to adhere to the rules of the road and obey traffic lights. Don’t jaywalk. Wear reflective clothing, especially when it’s raining or dark out. Remember to be careful at intersecti­ons and stay alert — take off your headphones and only use your smartphone when it’s safe to do so.

We’ve all been taught the rules of the road at one point, but we’re almost all guilty of breaking them when we’re in a rush. It’s goes without saying that it’s important to look both ways before crossing a street, and to make eye contact with the driver when crossing. Follow the pedestrian signals, not the traffic signal, and stay on the sidewalk.

Over the years, vehicle manufactur­ers have been working to create new technology that will protect not only the car’s occupants, but also pedestrian­s. Over the past couple of months, media outlets have reported on different manufactur­ers working on new innovative airbag technology.

More often than not, pedestrian­s sustain serious injuries not only from the initial impact, but also resulting from impacts that happen after the collision. Airbags positioned in the vehicle’s fender region protect pedestrian­s from the secondary impacts that happen on the hood or windshield.

Car-to-car communicat­ion was a hot topic at auto shows last year. Tech firms like Cohda Wireless are working to create systems that can communicat­e with pedestrian­s through their smartphone­s.

While this technology has yet to be pass the test of time, the best way to ensure the safety of everyone is to stay alert and be courteous on the road — regardless of whether you’re a motorist, cyclist or pedestrian.

Vehicles are big machines that can be very dangerous and pedestrian safety technology is sure to improve, especially as sensors and auto-collision systems continue to evolve.

The 98th Vancouver Internatio­nal Auto Show returns to the Convention Centre West from March 28-April 1. For more informatio­n on the show and to buy tickets, visit VancouverI­nternation­alAutoShow.com.

 ?? — SHANE MACKICHAN FILES ?? In British Columbia, 58 pedestrian­s are killed and another 2,400 are injured on average every year, according to statistics from ICBC.
— SHANE MACKICHAN FILES In British Columbia, 58 pedestrian­s are killed and another 2,400 are injured on average every year, according to statistics from ICBC.
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