Sexy ads launch prior to Pope visit
VILNIUS, Lithuania — Tourism officials in Lithuania’s capital are coming under fire from the Catholic Church for a highly sexualized advertising campaign to promote the city as Pope Francis prepares to visit the country next month.
The campaign features a woman lying on a bed sheet printed with a map of Europe, her hand gripping Lithuania in a way that suggests sexual pleasure. The text reads: “Vilnius, the G-spot of Europe” and “Nobody knows where it is, but when you find it, it’s amazing.”
Lithuanian Prime Minister Saulius Skvernelis said Tuesday he does not find the campaign, set to be launched Thursday in London and Berlin, offensive to standards of public decency, but acknowledged its timing was “rather weird.”
“I think it’s a strange advertising choice, but I believe it does not cross the line in a democratic country,” Skvernelis told Lithuanian public broadcaster LRT. The Sept. 22-25 tour of Baltic countries will start in Lithuania, where Catholics are the religious majority.
“As to the timing, we are speaking about a very important visit to Lithuania,” the prime minister added. “So perhaps these steps should have been co-ordinated, but that’s the decision of Vilnius.”
Lithuanian priests expressed concerns that the ad used “women’s sexuality for advertising” and gave “wrong ideas” about Vilnius, a city with a population of 540,000. The government originally asked Vilnius officials to postpone the ad until after the papal visit.