Actress Kate Hudson to create New York & Company fashion line
Kate Hudson is set to create her own fashion line for New York & Company.
The Almost Famous actress, known for her sophisticated red carpet style, has already made moves into the fashion world with her popular activewear line, Fabletics.
However, Hudson is now about to follow in the footsteps of celebrities such as Eva Mendes and Gabrielle Union as she has signed on to spearhead her own ready-to-wear collection for the New Yorkbased womenswear retailer.
“It has always been important for me to partner with companies that share my values and creative vision. I love the quality of materials and fabrics New York & Co. uses,” she explained to WWD.
“Their size ranges and affordable price points, along with their commitment to empowering women through fashion makes New York & Co. an ideal partner for me to launch my new collection with.”
As part of the deal, Hudson will develop a main collection of clothes consisting of “statement casual” tops, sweaters, sportswear, denim and dresses. The items will be sold in New York & Co.’s boutiques and website, with label bosses hoping to set up a dedicated digital platform for the range.
In addition, the star will also act as a brand ambassador for the company’s Soho Jeans category.
“Our customers have been asking for a partnership with Kate for years,” Greg Scott, chief executive officer of New York & Co, commented.
“We believe her star power, style and broad social influence will not only strengthen our relationships with existing customers but also ignite our customer acquisition initiatives.”
And 39-year-old Hudson, who is currently expecting a baby daughter with her partner Danny Fujikawa, will be taking a hands-on approach to the entire collection.
“Kate has a million ideas for silhouettes, prints and fabrics,” Scott added.
A release date for the line has not yet been announced.