Denim brand in­spired by Queen biopic

Wran­gler hon­ours movie Bo­hemian Rhap­sody with cloth­ing line

The Province - - LIVE IT! -

Queen biopic Bo­hemian Rhap­sody has in­spired a new range of cloth­ing by denim brand Wran­gler.

De­sign­ers at the Amer­i­can fash­ion com­pany have cre­ated a 12-piece col­lec­tion that pays homage to not only Queen’s lyrics, but the clothes worn by late front­man Fred­die Mer­cury, who’s por­trayed by Rami Malek in the new flick.

“Wran­gler has a long his­tory of cel­e­brat­ing mu­sic,” Jenni Broyles, vice-pres­i­dent/

Our brand has …been on the backs of mu­sic leg­ends through­out the en­tirety of our 73- year his­tory.” Jenni Broyles

gen­eral man­ager of Wran­gler Modern Life­style, told Bill­board.

“Since 1947, we’ve part­nered with leg­endary record­ing artists, sup­ported mu­sic fes­ti­vals and events all around, and for us we view both mu­sic and our brand as a con­nec­tor.

“We’ve been on the likes of Ge­orge Strait and Garth Brooks, but we’ve also been on the likes of Jimi Hen­drix and Lady Gaga. Our brand has stood the test of time, and has been on the backs of mu­sic leg­ends through­out the en­tirety of our 73-year his­tory.”

Wran­gler ac­quired rights to pro­duce the line through a deal with char­ity the Mer­cury Phoenix Trust.

Team­ing up with mu­sic life­style brand Lyric Cul­ture, Wran­gler has de­signed T-shirts, jeans, and jack­ets, a lot of which are em­bla­zoned with lyrics from some of Queen’s most fa­mous tracks.

A uni­sex denim jacket fea­tures the words Don’t Stop Me Now I’m Hav­ing Such A Good Time across the back, while genre-defin­ing song Bo­hemian Rhap­sody has been reimag­ined on a black T-shirt which has the words Galileo, Galileo Fi­garo Mag­nifico and a light­ning bolt adorn­ing it.

Other items in­clude a white vest and light wash slim fit jeans, sim­i­lar to the out­fit worn by Mer­cury when he and the band played Live Aid in 1985 and the Is This The Real Life western snap shirt.

Prices range from US$39 to US$159 and the pieces are avail­able to buy via Wran­gler’s web­site now.

JEAN-CLAUDE COUTAUSSE/AFP/GETTY IM­AGES

The Fred­die Mer­cury biopic Bo­hemian Rhap­sody re­flects the en­dur­ing ap­peal of Queen and their leg­endary front­man 27 years on from his death. De­sign­ers at denim fash­ion com­pany Wran­gler are cre­at­ing a cloth­ing col­lec­tion that pays homage to Mer­cury.

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