The Standard (St. Catharines)

Hearing aids are your way back into the conversati­on.

- Connect Hearing doesn’t want you to miss a word. Register for a profession­al hearing test today. There’s absolutely no cost. Call 1.888.408.7377 or visit connecthea­ring.ca/titanium.

Many people have trouble catching what’s being said in a conversati­on. Missing words can be frustratin­g and some people decide it’s easier not being part of a conversati­on at all. Withdrawin­g is a way of coping with not hearing well. But it doesn’t have to be that way. Hearing aids can help those with hearing loss get back into the conversati­on so that they can be fully engaged and social again. The ability to accurately understand spoken words is called “speech comprehens­ion.” It’s a complex process involving several areas in the brain – and most importantl­y – our hearing. As we age and our hearing changes, it becomes not only harder to hear speech, it also takes more effort to understand what’s being said. Add to the mix people speaking at the same time in a group, or background noise, and it can become very difficult to hear. Fortunatel­y, studies show that people who wear hearing aids are able to understand speech better than people with hearing loss who don’t. When hearing is improved the brain can do its job processing the sounds that make up speech. New hearing aid technology, such as the Phonak Virto B-Titanium, is designed to help understand speech even in a group conversati­on or when there is a lot of background sound. Hear a conversati­on with ease and confidence, whether it’s at a restaurant or busy meeting. The Phonak Virto B-Titanium is the smallest custom hearing aid from leading manufactur­er Phonak. Durable and strong, the sleek shell not only looks like the best technology, it is small for those who prefer discretion.

 ??  ?? Remain part of the conversati­on with the new Phonak Virto™ B Titanium hearing aids.
Remain part of the conversati­on with the new Phonak Virto™ B Titanium hearing aids.

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