The Standard (St. Catharines)

Niagara’s female role models being celebrated this week

- MICHELLE ALLENBERG MAllenberg@postmedia.com

Niagara women will be recognized for their dedication and success during the Women in Business Awards celebratio­n.

Each year about 40 women are nominated for various awards, including for emerging business, community spirit and arts and culture. The awards celebrate the individual­s and organizati­ons that have excelled in a specific business, profession or organizati­on.

Mishka Balsom, president/CEO of Greater Niagara Chamber of Commerce, said the awards are important because they focus on the true value and diversity of business. The awards showcase those people and businesses that are succeeding in productivi­ty and profitabil­ity and who are championin­g change in Niagara.

Not only do the awards showcase the great talent and work within the region, it also allows young women and girls the opportunit­y to find leaders and role models in their community.

“Young women need female role models. Given that the top ranks of many profession­s still seem stuck at a figure of less than 20 per cent for women at the top, it is particular­ly crucial for young women to find successful role modes,” Balsom said.

Many women in business, or other profession­s, she said, often feel a sense of self-doubt despite having the educationa­l background and expertise to assume a leadership role. Many women are either not given the opportunit­y to lead, or the self-doubt prevents them from believing they are qualified to lead. She said the only way society can change this is by creating more opportunit­ies where women are recognized for their accomplish­ments.

Studies have shown that companies that have a more gender-diverse management team outperform less diverse teams by 17 per cent, she said.

“In Niagara, we have an endless number of female role models in all industries, from agricultur­e to hospitalit­y, retail to innovation and more.”

Margie Spence of Royal LePage Niagara Real Estate will receive the Lifetime Achievemen­t Award for her 30 years of hard work. Throughout

the three decades Spence has created the largest real estate brokerage in the region, with more than 400 employees.

When the awards are handed out Friday, Spence will also be recognized

for her leadership and charitable work. She has supported Gillian’s Place, South Niagara women’s shelters, Habitat for Humanity, Niagara Health’s OneFoundat­ion and local food banks.

The Women in Business Awards celebratio­n will be held at Crowne Plaza in Niagara Falls from 11 a.m. to 2 p.m. Tickets are available at gncc.ca and cost between $57.50 and $65.

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