Quebec urges Health Canada to review rules around sugary alcoholic drinks

— Health Canada must review regulations around alcoholic beverages infused with high amounts of sugar following the reported death of a Quebec teenager who had drunk such a product, Quebec’s public health minister said Monday.

Some alcoholic products contain so much sugar, young people don’t realize how quickly they are becoming intoxicated, Lucie Charlebois said.

“Young people don’t feel like they are drinking alcohol because there is so much sugar and there is a lot of alcohol as well,” Charlebois said. “Health Canada needs to take a look at that.”

In response to the death of Athena Gervais, 14, last week in Laval, Que., the Montreal-area producer of the beverage she reportedly drank before she died announced it was pulling the product from store shelves.

Geloso Group, maker of

FCKD UP, called on Sunday night for tougher regulations and controls surrounding similar types of drinks, and said it would stop producing the product immediately.

The decision comes after Gervais’s body was pulled from a stream near her high school last week. Montreal’s La Presse reported the teen had been drinking stolen cans of FCKD UP.

Laval police are still awaiting results of an autopsy, but have already called the death accidental.

The statement from Geloso Group made no reference to the death, but co-president Aldo Geloso said the company was taking steps to stop selling the beverage.

Geloso said the company decided to introduce its own brand in 2017 to compete with Four Loko, a sweetened beverage with 11.9 per cent alcohol content produced by a Chicago-based company.

“It was a mistake to enter this category to compete with Four Loko,” Geloso said. “In fact, the Four Loko category should not even exist.”

Geloso added Four Loko was recently removed from store shelves because it violated Quebec’s alcohol laws, but said the product is about to return.

The U.S. manufacturer of Four Loko, Phusion Projects, did not immediately respond to calls on Monday.

Geloso Group’s announcement followed one by Quebec-based convenience store chain CoucheTard, which decided on Friday to pull FCKD UP from its shelves.

Couche-Tard said selling the beverage is legal, but the chain wanted to act responsibly.