The Standard (St. Catharines)

Facebook to design its own chips

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Facebook Inc. is building a team to design its own semiconduc­tors, adding to a trend among technology companies to supply themselves and lower their dependence on chipmakers such as Intel Corp. and Qualcomm Inc., according to job listings and people familiar with the matter.

The social media company is seeking to hire a manager to build an “end-to-end SoC/ASIC, firmware and driver developmen­t organizati­on,” according to a job listing on its corporate website, indicating the effort is still in its early stages.

The Menlo Park, Calif.-based company would join other technology giants tackling the massive effort to develop chips. In 2010, Apple Inc. started shipping its own chips and now uses them across many of its major product lines. Alphabet Inc.’s Google has developed its own artificial intelligen­ce chip as well.

Facebook could use such chips to power hardware devices, artificial intelligen­ce software and servers in its data centres. Next month, the company will launch the Oculus Go, a US$200 standalone virtual-reality headset that runs on a Qualcomm processor. Facebook is also working on a slew of smart speakers. Future generation­s of those devices could be improved by custom chipsets. By using its own processors, the company would have finer control over product developmen­t and would be able to better tune its software and hardware together.

The postings didn’t clarify what kind of use Facebook wants to put the chips to other than the broad umbrella of artificial intelligen­ce (AI). A job listing references “expertise to build custom solutions targeted at multiple verticals including AI/ML,” indicating the chip work could focus on a processor for AI tasks.

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