Mall sing-a-thon strikes a chord with chorus
Fundraiser returns to where YouTube sensation began
Audiences were treated to an auditory delight as Chorus Niagara performed for five hours during its 2019 sing-a-thon fundraiser Saturday.
Artistic director Robert Cooper said performing at Seaway Mall is always a pleasure.
“Coming to Welland is a joy,” Cooper said. “The Seaway Mall is where it all started … where we did our famous ‘Hallelujah’ flash mob.”
In 2010 Chorus Niagara performed Handel’s “Hallelujah” chorus in Alphabet Photography’s Christmas food court flash mob, which spread like wildfire online.
“Overnight it became a huge viral success. And it’s now past 55 million hits on YouTube — more than Justin Bieber,” Cooper told an enthusiastic crowd in between performances.
The sing-a-thon raises money for Chorus Niagara’s activities and main stage concerts. Cooper said chorus members were responsible for raising a minimum of $350 each by collecting pledges. The goal for the event was to raise $50,000.
“The generosity of the people of Niagara is wonderful. Our audiences have tripled since moving to the (First-Ontario Performing Arts Centre). We went from performing in churches to a whole new level in a hall. And, in my mind, we’re an arts organization equal to a symphony.”
Cooper said Chorus Niagara is dedicated to the community and strives for excellence.
“Our members do more than participate. We perform great music. We inspire people. People are touched by the music … Our quality of level of standard allows the music to speak.”
Chorus Niagara has about 100 auditioned members, and is part of “a family of choirs” that includes Chorus Niagara Children’s Choir, the Side-by-Side High School Chorale and the Robert Cooper Choral Scholars Program.
Saturday’s sing-a-long featured performance by the Chorus Niagara Children’s Choir and also showcased many special guest conductors from the community.