Spotify launches doit-yourself platform in Canada for advertisers

TORONTO - The Spotify musicstreaming business is pitching a way for Canadians to create their own audio advertising. The multinational company says that beta trials of Spotify Ad Studio - a platform that allows marketers to upload full audio spots or scripts to be voiced by the company - have been expanded to include Canada and the United Kingdom.

The self-serve platform has been going through trials in the United States for about five months.

Among the claims made by Spotify is that it can use consumer music preferences as a way to target advertising - in addition to age, sex and location.