The sky’s the limit
Air Canada says its new loyalty program will help to increase share price further
Air Canada’s move to launch its own loyalty program in 2020 will help to attract more foreign investors and narrow the value gap with its American rivals, CEO Calin Rovinescu said Monday.
Air Canada said it is negotiating with potential credit card partners and expects to announce a decision by year-end.
The airline served notice last year that it does not plan to renew its 30-plus year partnership with Aimia Inc.-operated Aeroplan when the current contract ends in 2020.
Rovinescu said the industry as a whole isn’t fully rewarded because past airline bankruptcies on both sides of border made such investments risky.
But he said its decision not to renew its Aeroplan partnership will deliver up to about $2.5 billion of value for investors.
“That can actually go a long way to eliminating that multiple differential that exists with the U.S. carriers,” he said at the annual meeting in response to a shareholder’s question.
Part of the differential is due to the higher cost of doing business in Canada because of the fee and charges that U.S. airlines don’t face operating out of its airports.
Chief financial officer Michael Rousseau added that the share multiple gap should also be helped as it attracts more investors from the U.S., Europe and Asia. Currently, 42 per cent of its shareholders are from outside of Canada.
Air Canada said it is preparing to deploy its Rouge lowcost airplanes this summer on transcontinental routes to
Western Canada in order to compete with ultra-low-cost rivals.
The routes will be between Montreal and Victoria, along with Toronto to Nanaimo and Kamloops, B.C., starting in June.
Westjet Airlines is preparing to launch its Swoop ultra-lowcost airline in June to compete with Flair Airlines and other discount carriers.
Meanwhile, Air Canada is preparing to increase capacity if required in response to a potential strike by Westjet pilots.
“We certainly don’t take any pleasure from seeing Westjet’s current challenges and woes but certainly it’s our objective that if there was a business
opportunity there we’ll seize upon it as they sought to do,” Rovinescu told shareholders.
Air Canada reported a smaller-than-expected loss in its first quarter as its revenue grew compared with a year ago, boosted by increased capacity and passenger traffic.
The Montreal-based airline said it lost $170 million or 62 cents per diluted share in its slowest quarter of the year, compared with a loss of $13 million or five cents per share in the same quarter last year. The improvement came despite higher fuel prices.
Operating revenue for the quarter totalled a record $4.07 billion, up from $3.64 billion, helped by the business cabin
where revenues were up nearly 14 per cent on higher traffic and prices.
Non-fare ancillary revenues grew 17 per cent, mainly from seat selection and preferred seats which were up 56 per cent, and upgrades that were 37 per cent higher.
Chief executive Calin Rovinescu told analysts that the strong results were achieved despite higher costs resulting from winter service disruptions.
“Despite these challenges, our first quarter performance demonstrates our ability to perform against headwinds and our progress towards consistent earnings and long-term sustained profitability,” he said.