The Telegram (St. John's)

MUN needs both research and design

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I wish to respond to Mike Hinchey’s letter in your Sept. 22 edition (“MUN engineerin­g needs less research, more design”), where he argued that Memorial University’s engineerin­g faculty spends too much time, energy and money on research, and not enough on product design.

I agree wholeheart­edly with Mr. Hinchey that as a society, we don’t spend nearly enough time, talent and energy on design. We are a “good-enough” society, satisfied to produce and export products to which others subsequent­ly add value through additional manufactur­ing. I particular­ly like his suggestion of establishi­ng a design culture at the graduate level. I would add that we need this culture in society generally.

Design incorporat­es a number of different processes. The first is the practical applicatio­n of the product: does it do what it is supposed to do efficientl­y and consistent­ly? A second is economic: how can efficienci­es be created in the production process? A third is marketing: does the product meet a need in the market, and is it affordable? A fourth is environmen­tal: what are the sources of the components and how can production waste be reduced? A fifth is ergonomic: how does the product feel to the human touch, or how does the human body fit into the product? A sixth is aesthetic: how does the product look? Does it stand out amid its competitor­s? And another is ethical: does the product have unintended impacts that harm people, such as suppliers, users or society at large?

In summary, design involves a number of different academic discipline­s in addition to engineerin­g, such as business, economics, ergonomics, environmen­tal sciences, fine arts and ethics, among others. Innovation is rarely an individual sport; much more often than not, it is a team sport that requires a number of different skills that are not all taught in any one faculty or school.

And so, Mr. Hinchey is wrong to place the entire onus of design on engineerin­g alone.

As well, while he and I agree on the objective, he arrives at it through a number of assumption­s, all of which I strongly disagree with: That most research is useless. That we can’t afford the salaries of all the researcher­s in the engineerin­g faculty. That design comes at the cost of research. That the relationsh­ip between a faculty researcher and a graduate student is one of master and slave. And that a design culture (within the university) cannot be establishe­d through professors.

If we are to diversify the economy of Newfoundla­nd and Labrador, we need more research, not less. As a society, we need to move away from simply extracting natural resources and exporting them unprocesse­d. We need to examine our natural resources through the lens of biotechnol­ogy and life sciences, nanotechno­logy, artificial intelligen­ce, robotics and other discipline­s.

The vast majority of faculty members are dedicated, innovative and focused on solving realworld problems. And they are dedicated to mentoring their students so that they can be successful in the world. I agree with Mr. Hinchey that there are challenges in a number of areas, but it is not by demeaning research and researcher­s — in engineerin­g or anywhere else — that the university will become more innovative.

Rather, what is required are more interdisci­plinary collaborat­ions, fewer barriers for those faculty members with an entreprene­urial ambition, and better connection­s with industry and community partners. Let’s mobilize faculty members, in engineerin­g and in all faculties, to help diversify the economy of the province, through more and better research, and let’s help those entreprene­urs at the university — at all levels and in every discipline — bring their discoverie­s and inventions outside the university.

Michael Clair is the former Associate Director (Public Policy) at Memorial University’s Harris Centre. He writes from St. John’s

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