Steele Auto Group continues N.L. expansion
Buys Corner Brook’s Humber Motors Ford
Humber Motors Ford in Corner Brook has been sold to Steele Auto Group of Dartmouth, N.S..
“We are pleased to welcome the team from Humber Motors Ford to our growing team of over 2,000,” Rob Steele said in a news release.
“The addition of this dealership is an important one as it enhances our footprint in the Corner Brook market, where we operate City Chrysler, Parkway Hyundai and Fairway Honda.”
The deal is the latest acquisition for the company, following transactions in the winter for Royal Garage outlets in Newfoundland and three dealerships in Saint John, N.B.
“I have enjoyed being a member of the Ford family for the last 10 years, and I want to thank our customers that we have had the pleasure to serve during that time,” said Paul Antle, president and CEO of Pluto Investments Inc., in the release issued Monday.
“I can’t say enough about our incredible team of loyal employees and sincerely thank them from the bottom of my heart.
“I am pleased to hand the business over to fellow Newfoundlander and Labradorian Rob Steele and pass along my best wishes for continued success here in western Newfoundland and southern Labrador.
“The Steele Auto Group will continue to offer our valued customers excellence in customer service and the Ford buying experience.”
Kim Day, president and COO of Steele Auto Group, said the company believes in developing and promoting from within so career advancement opportunities and mobility around its network are accessible to all staff.
“We are successful at offering innovative solutions at our dealerships and we intend to roll these out to benefit the customer buying experience,” said Day.
The Steele Auto Group is a diversified company with holdings across Atlantic Canada. It is comprised of 51 auto dealerships representing 28 vehicle brands, three Powerhouse Equipment stores and nine collision centres.