The Telegram (St. John's)

Fogo Island offers solution

Canada has an investment problem — and an investment opportunit­y

- MARY W. ROWE ZITA COBB Zita Cobb is founder and CEO of Shorefast and innkeeper at Fogo Island Inn, while Mary W. Rowe is CEO of the Canadian Urban Institute and a community economies fellow at Shorefast.

Much debate continues to greet the latest statistics indicating Canada’s productivi­ty – measured as economic output generated per hour of work – has continued to decline, dramatical­ly lagging other G7 countries. What began as a rant by pundits has now shifted to a steady lament. Instead of joining the choir, wouldn’t our time be better spent looking upstream?

If we want to improve productivi­ty in Canada, we should be investing in our own businesses and essential community infrastruc­tures to support them.

DIRECT INVESTMENT

The search for foreign direct investment has long been a Canadian preoccupat­ion. Instead of doubling down on creating conditions to ensure any capital generated in Canada continues to be invested in Canada, we have pursued investment­s from other places. Too often, money that is made here is quickly whisked off to be invested elsewhere.

Nowhere is this more ironic than following the money of our pension funds, which defend their obligation to their members to pursue highest returns outside of Canada, even as the infrastruc­ture and services upon which the communitie­s in which they live depend – such as affordable housing, access to capital, transit and mental health services – are starved of investment.

We need to make investing in Canadian businesses – and investing in our communitie­s – a top priority again.

VIBRANT COMMUNITIE­S

In the last century, Canada invested heavily in major transporta­tion, mass transit, housing, energy generation and distributi­on, health systems, post-secondary institutio­ns and cultural infrastruc­ture – the underpinni­ngs of an economy able to grow and diversify, and a society able to integrate significan­t numbers of immigrants each year. We built power plants and public libraries, transit systems, hospitals and concert halls. This enabled millions of Canadians to work productive­ly in many places, many sectors, create businesses, provide services and make meaningful lives and vibrant communitie­s.

It's time our economic policies prioritize­d buttressin­g and building vibrant communitie­s so that money stays in Canada and so that we are investing in Canadian ideas, services and industries.

SME SECTOR

One of our greatest strengths is our small and medium enterprise (SME) sector which employs close to 90 per cent of Canada’s labour force working in the private sector. SMES absorb newcomers, providing a path to economic inclusion, skills developmen­t and social integratio­n. Yet getting investment into smaller enterprise­s — where most Canadians work to support their "productivi­ty" — can be quite challengin­g, where the transactio­n costs, and more modest returns, deter investors.

Canada is a country rich in natural assets and a myriad of environmen­tal, civic and assets. Investing cultural in them with our own resources – private and public investment funds, corporate returns, philanthro­py and good old-fashioned taxation – may render a slower growth rate and a smaller rate of return in the short term, but over the longer term, will generate returns for investors.

It would also support the necessary conditions for a resilient economy, better equipped to adapt to rapidly changing conditions. Government policies should incentiviz­e various forms of sticky investment.

Take for example, the impending fate of Chateau Montebello, one of Canada’s most iconic hotel destinatio­ns, with the financial collapse of China’s Evergrande conglomera­te. This typifies the risks of surrenderi­ng our key assets to offshore investors.

FOGO ISLAND INN

Contrast this with Fogo Island Inn, where the beneficial owner is the local community, upon which its continued success entirely depends. Fogo Island Inn was created by Shorefast (a registered charity) as a part of a process to invest in the developmen­t of the natural and cultural assets that exist in the place. The Shorefast model reinvests in the assets of the place along with Canadian investors from the private, public and philanthro­pic sectors.

Further, strategic, modest government investment can strengthen local economies from the ground up.

My Main Street is an applicatio­n-based program to invest in independen­t businesses and place-making activities along main streets in Canada. It is administer­ed by the Canadian Urban Institute with support from the Federal Economic Developmen­t Agency for Southern Ontario and offers streamline­d, direct-to-business and community placemakin­g support to help attract visitors and locals to main streets.

LOCAL INVESTMENT

Canada’s economy is distribute­d across many communitie­s — cities and towns of different sizes and across many regions in the country. Despite difference­s in scale between urban and rural communitie­s, we must invest our resources in creating the enabling conditions to support businesses, and the people and places that support them.

To develop a country as geographic­ally vast as ours we must become masters of many scales.

Canada is made up of thousands of places, rich with assets that are ripe for investment­s to strengthen their capacity to self-fuel. This is an opportunit­y to make investment­s that will create distribute­d economic momentum for our country.

 ?? CONTRIBUTE­D ?? Zita Cobb is founder and CEO of charitable organizati­on Shorefast and the innkeeper at Fogo Island Inn, where 100 per cent of operating surpluses are reinvested into the community.
CONTRIBUTE­D Zita Cobb is founder and CEO of charitable organizati­on Shorefast and the innkeeper at Fogo Island Inn, where 100 per cent of operating surpluses are reinvested into the community.
 ?? CONTRIBUTE­D ?? Fogo Island Inn was created by charitable organizati­on Shorefast as means to invest in the developmen­t of the natural and cultural assets that exist in the place.
CONTRIBUTE­D Fogo Island Inn was created by charitable organizati­on Shorefast as means to invest in the developmen­t of the natural and cultural assets that exist in the place.
 ?? CONTRIBUTE­D ?? Mary Rowe is with Shorefast, one of Canada’s largest social enterprise­s that brings together world-class community businesses and initiative­s.
CONTRIBUTE­D Mary Rowe is with Shorefast, one of Canada’s largest social enterprise­s that brings together world-class community businesses and initiative­s.

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