More to give

Various Labatt brands have also been doing their part to help reduce the negative effects of COVID-19.

Budweiser Canada has created the

One Team initiative, which has redirected $ 500,000 of the brand’s sportsinvestment budget to the Canadian Red Cross Fund to help distribute emergency supplies to local health authorities and provide economic and mental-health support services across the country.

Meanwhile, Stella Artois has created the Rally for Restaurants gift card program, which encourages Canadians to buy gift cards to their favourite restaurants and bars. The money raised will either help the venues provide takeout and delivery now, or recover more quickly once physical distancing is over. As an extra incentive, Stella Artois will add $10 to each gift card purchase to aid recovery.