Sony’s video-on-demand platform Crackle to halt its Canadian service

TORONTO — Sony Pictures’ free streaming video platform Crackle is packing up its Hollywood entertainment and leaving Canada.

The ad-supported service posted a notice on its website saying that starting Thursday it will no longer offer its library of older movies and TV shows to Canadian viewers.

The move comes as Bell Media prepares to launch two of its own video-on-demand platforms, CTV Movies and CTV Vault, later this year. Both will house a collection of older film and TV shows owned by Sony.

While Crackle has never rivalled the awareness of Netflix and CraveTV in Canada, it was one of the few streaming options in the market when it launched in 2010.

The brand fostered Jerry Seinfeld’s “Comedians in Cars Getting Coffee” before the show was acquired by Netflix last year, and produced films including “Joe Dirt 2: Beautiful Loser” and “Chosen,” which was among the first streaming TV series with a narrative arc designed to encourage binge viewing.

Aside from its original content, Crackle is also known for a rotating selection of popular movies like “Men in Black,” “The Karate Kid” series, and Seth Rogen comedy “The Interview,” which play on demand with frequent advertisement breaks. But in recent years, Crackle began shifting its priorities for the Canadian market by selling the distribution rights for many of its original programs to rival streaming platforms.