The Woolwich Observer

Urban Ontario sees farming generating jobs

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RURAL ONTARIO HAS LONG been seething at the provincial Liberals for a list of problems it lays at their feet. Now, the Ontario Federation of Agricultur­e (OFA) has added a new villain to the list of those it says should show more love for rural Ontario: urbanites.

Prior to the provincial budget being announced, the federation announced results of a survey it did with more than 1,000 urban Ontarians (in the Greater Toronto Area), which it says shows rural Ontario doesn’t measure up in the eyes of its urban counterpar­ts.

For example, the survey respondent­s said they wouldn’t want to live in rural Ontario because they perceive that it lacks good paying jobs, access to health care and amenities.

An overwhelmi­ng number of respondent­s also said they believe the quality of rural schools is inferior to urban Ontario schools. But it wasn’t all dreary. In fact, nine out of 10 respondent­s said they believe the agri-food sector

is capable of creating more jobs. Although they don’t like job availabili­ty in rural Ontario now, they think brighter days are ahead.

And they may be right, given the latest Canadian agricultur­al outlook report, released Tuesday.

The report says Canadian farmers are forecast to see record farm income levels when all the dollars are counted from 2017, and near-record levels in 2018.

Net cash income is forecast to reach a record level in 2017 and remain high in 2018.

At the same time, continued growth in asset values is expected to raise the average farm net worth to $3.16 million.

Does that sound like a sector that’s worthy of government investment? No question about that. But there’s a disconnect between people’s perception of rural Ontario, and reality of a prosperous farm economy. The OFA says its survey results illustrate the challenges facing rural Ontario and the opportunit­ies that can be realized with the right investment­s.

“As OFA advocates for Ontario agricultur­e, food and rural communitie­s in the lead up to the provincial election, we are asking government to understand the needs and prospects of agri-food and rural communitie­s,” it says. “We are looking for a budget commitment that will spread economic investment­s around Ontario to produce prosperity in rural and urban areas.”

Ultimately, rural Ontario’s applause for the March budget was muted. But there’s still a lot of time before the June election for the Liberals to roll out some farm-specific goodies. And clearly, famers are asking for them.

The Liberals are up against a wall. The Conservati­ves are more popular in rural Ontario. And now, predictabl­y, Conservati­ve leader Doug Ford is promising on the campaign trail that if he becomes premier, he’ll appoint an MP who’s a farmer as agricultur­e, food and rural affairs minister.

The OFA has a roadmap for any candidate who wants to champion more public investment outside of urban areas. It’s created a campaign called Producing Prosperity in Ontario, calling for “distribute­d investment across rural Ontario” which it says will provide “immediate and ongoing economic and social benefits.”

The federation says investment in small communitie­s improves the physical and social infrastruc­ture in rural Ontario, opening up new opportunit­ies for working and living in communitie­s all across the province.

“This is good for rural Ontario and alleviates the stresses in our urban communitie­s,” it says.

I’m sure that’s true. But this upbeat culture really needs to be sold to urban Ontario. Urbanites have a vision of their poor rural cousins struggling in an environmen­t where the schools are inferior, hospitals are limited, jobs are second-rate and amenities are non-existent.

This isn’t the rural Ontario I know and you know. But how will the province justify investing outside urban areas if its urban citizens think it’s throwing money away on what they believe is a lost cause.

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