Films fail to scare up business
LOS ANGELES — It was a spooky weekend at the box office for nearly everyone but Tyler Perry.
Perry’s comedy sequel, Boo 2! A Madea Halloween, scared up a healthy $21.7 million in its first weekend in theatres, but the waters were rough for other new openers, including the disaster epic Geostorm, the firefighter drama Only the Brave and the crime thriller The Snowman.
Made for a reported $25 million, Perry’s film drew a mostly older and female audience, who gave it an A- CinemaScore. Boo 2! did a little less business than the first film, which opened to $28.5 million just last year.
“Given that it’s a sequel, its performance is at the higher end of our expectations,” said David Spitz, who heads up domestic distribution for Lionsgate.
The studio expects the film to hold well into next weekend due to increased interest because of Halloween, but it will also face some competition with the horror pic Jigsaw.
But a slight drop for a sequel hardly compares to the catastrophe of Geostorm, a long-delayed $120-million disaster epic starring Gerard Butler that only managed to open to $13.3 million from North American theatres.
A co-production between Skydance Media and Warner Bros. Pictures, Geostorm marks the directorial debut of Independence Day producer Dean Devlin. The film was shot back in late 2014 and poor test screenings resulted in $15 million of reshoots, pushing back the release more than a year and a half.
But the reshoots didn’t seem to help the final product, which has been widely panned by critics and shunned overall by audiences. Those who did turn out gave it a B- CinemaScore.
Another possibly too-timely film, Only the Brave, about the Granite Mountain Hotshots who took on the June 2013 Yarnell Hill Fire, also failed to attract sufficient audiences this weekend. The Sony film starring Josh Brolin, Jeff Bridges and Jennifer Connelly opened in fifth place with $6 million.
At $38 million, the production budget was more reasonable than Geostorm, however.
But despite good reviews, it opened behind two holdovers — the horror pic Happy Death Day, which landed in third place with $9.4 million, and Blade Runner 2049, which took in $7.2 million in its third weekend in theatres.
Universal and Working Title’s The Snowman, starring Michael Fassbender and based on the Jo Nesbo book, also failed to make a splash.
The critically derided pic debuted in eighth place with $3.4 million from 1,812 theatres.
Things looked a little brighter for the limited releases this weekend. Both playing in four theatres, the Colin Farrell and Nicole Kidman film The Killing of a Sacred Deer, took in $114,585 and Wonderstruck, starring Julianne Moore, earned $68,762.