Crawford returns for Super Bowl Pepsi ad
NEW YORK — Model Cindy Crawford is heading back to the Super Bowl, recreating her 1992 TV ad for Pepsi that now features her 18-year-old son.
Crawford recently filmed the commercial, which will debut at Super Bowl 52 on Feb. 4. It includes her son, Presley Walker Gerber, as well as footage from Michael Jackson’s memorable Pepsi commercial.
Fifty-one-year-old Crawford said she didn’t hesitate to recreate the ad 26 years later, especially since she was able to work with her son.
“Just as a mother, we drove to work together that day and we shared the same trailer. And when he was doing his thing, I was just a proud mom watching from the sidelines, trying not to annoy him,” she said this week.
The new Super Bowl ad, dubbed This Is The Pepsi, is part of the company’s Pepsi Generation campaign honouring the brand’s 120-year history in pop culture.
The original features Crawford in a tank top and jean shorts — made from her own jeans she had taken to the set that day — driving a Lamborghini and stopping at a gas station to buy a can of soda. She said she felt the 1992 spot “became such a classic for so many reasons.
“It was one of those moments in my career that, when I walked down the street, people were like: ‘Pepsi!’ Or I’d be at a bar and people would send me over a Pepsi,” she said, laughing. “And it’s funny because during Halloween a lot of women will dress up as me in that commercial. It’s like an easy Halloween costume.”
Crawford plans to attend the Super Bowl in Minneapolis, where her father lives.
“I think probably that will be the highlight for me is just getting to see my dad,” she said.
“I took him to a Super Bowl before I had kids.
“It’s not like he ever wanted to go to an awards show or something like that, but if I can take him to the Super Bowl, that’s a pretty cool thing for me to be able to do with my dad.”