Ad platform notes your taste in music

TORONTO — The Spotify musicstreaming business is pitching a way for Canadians to create their own audio advertising.

Among the claims made by Spotify is that it can use consumer music preferences as a way to target advertising.

The multinational company said trials of the Spotify Ad Studio — a platform that allows marketers to upload full audio spots or scripts to be voiced by the company — have been expanded to include Canada and the United Kingdom. The selfserve platform has been going through trials in the United States for about five months.