> Facebook CEO Mark Zuckerberg admits mistakes, outlines steps to protect user data,
Promises steps to protect user data in wake of scandal; apologizes on CNN
NEW YORK — Breaking five days of silence, Facebook CEO Mark Zuckerberg admitted mistakes and outlined steps to protect user data in light of a privacy scandal involving a data-mining firm connected to U.S. President Donald Trump.
Zuckerberg said Wednesday that Facebook has a “responsibility” to protect its users’ data and if it fails, “we don’t deserve to serve you.”
Zuckerberg stopped short of apologizing in his Facebook post, but told CNN late Wednesday that he is “really sorry,” speaking in his first interview since news of the scandal broke last week.
Richard Levick, chairman of the crisis-management firm Levick, gave Zuckerberg’s response a “B-minus” grade, in part because of how late it came.
Zuckerberg and Facebook’s No. 2 executive, Sheryl Sandberg, had been quiet since news broke Friday that Cambridge Analytica might have used data improperly obtained from roughly 50 million Facebook users to try to sway elections. Cambridge’s clients included Trump’s general-election campaign.
Facebook shares have dropped about eight per cent, lopping about $46 billion US off the company’s market value, since the revelations were first published.
Even before the scandal broke, Facebook had taken the most important steps toward preventing a recurrence, Zuckerberg said. For example, in 2014, it reduced access outside apps had to user data. However, some of the measures didn’t take effect until a year later, allowing Cambridge to access the data in the intervening months.
Zuckerberg acknowledged that there is more to do.
In a Facebook post on Wednesday, Zuckerberg said it will ban developers who don’t agree to an audit. An app’s developer will no longer have access to data from people who haven’t used that app in three months.
Data will also be generally limited to user names, profile photos and email, unless the developer signs a contract with Facebook and gets user approval.
In a separate post, Facebook said it will inform people whose data was misused by apps. Facebook first learned of this breach of privacy more than two years ago, but hadn’t mentioned it publicly until Friday.
The company said it was “building a way” for people to know if their data was accessed by “This Is Your Digital Life,” the psychological-profiling quiz app that researcher Aleksandr Kogan created and paid about 270,000 people to take part in.
Cambridge Analytica later obtained information from the app for about 50 million Facebook users, as the app also vacuumed up data on people’s friends — including those who hadn’t downloaded the app or given consent.
Victoria native Chris Wylie, who said he co-founded Cambridge and left in 2014, has said one of the firm’s goals was to influence people’s perceptions by injecting content, some misleading or false, all around them. It’s not clear whether Facebook would be able to tell users whether they had seen such content.
Cambridge has shifted the blame to Kogan, whom the firm described as a contractor. Kogan described himself as a scapegoat.
Kogan, a psychology researcher at Cambridge University, told the BBC that both Facebook and Cambridge Analytica have tried to place the blame on him, even though the firm ensured him that everything he did was legal.
“One of the great mistakes I did here was I just didn’t ask enough questions,” he said. “I had never done a commercial project. I didn’t really have any reason to doubt their sincerity. That’s certainly something I strongly regret now.”
He said the firm paid about $800,000 US for the work, but it went to participants in the survey.
“My motivation was to get a dataset I could do research on,” he said. “I have never profited from this in any way personally.”
Cambridge Analytica has denied allegations that it had improperly obtained Facebook data. The company has also insisted Wylie, 28, was a contractor, not a founder, as he has claimed.