Facebook boots AggregateIQ, which got $100,000 in federal cash
Facebook users will get a clue next week with link titled ‘Protecting Your Information’
Victoria company AggregateIQ Data Services Ltd., at the heart of the international scandal over unauthorized use of Facebook information, received $100,000 in federal funding last year to develop data-driven tools for political campaigns, the Canadian Press has learned.
The information was revealed the same day that Facebook announced it has suspended AggregateIQ from the social media platform.
AggregateIQ received onetime funding from the National Research Council for a ninemonth project aimed at developing digital tools to predict who would turn out to vote and the likelihood of supporting a specific candidate, and to predict the outcome of a campaign’s communications strategy.
The company is under investigation by privacy officials in B.C., Ottawa and the United Kingdom for its role in influencing the outcome of the U.K.’s Brexit referendum. It is also under investigation for allegedly violating limits on spending during that campaign to benefit the “leave” side.
AggregateIQ has been linked to Cambridge Analytica, the political consultancy firm accused of improperly accessing private Facebook data to help political campaigns, including Donald Trump’s 2016 U.S. presidential bid and the Brexit campaign.
On Friday, Facebook announced that it has suspended AggregateIQ from its platform following reports that the company might be connected to Cambridge Analytica’s parent company, SCL.
“In light of recent reports that AggregateIQ may be affiliated with SCL and may, as a result, have improperly received FB user data, we have added them to the list of entities we have suspended from our platform while we investigate,” a Facebook spokesperson said.
“Our internal review continues, and we will co-operate fully with any investigations by regulatory authorities.”
Facebook estimates the personal information of 622,161 users in Canada — and nearly 87 million worldwide — was improperly accessed by Cambridge Analytica.
AggregateIQ has said it has always complied with the law and has denied ever being part of Cambridge Analytica or SCL. It has also said it never entered into a contract with Cambridge Analytica, nor has it ever had access to Facebook data allegedly obtained improperly by Cambridge Analytica.
The privacy controversy has put a spotlight on the use of data by political parties, which depend heavily on access to quality data about voters to target their campaign pitches.
In the months following the 2016 Brexit and Trump victories, the National Research Council provided AggregateIQ with $100,000 in funding, under the Industrial Research Assistance Program, to support a $250,000 project by the company.
A copy of the funding agreement, obtained by the Canadian Press under the Access to Information Act, says the project’s objective was to create tools to help political campaigns accurately predict voter turnout, the likelihood of support for a specific candidate and the effectiveness of a given campaign communications strategy.
“At the completion of the project, AggregateIQ will have an agnostic campaign data reporting platform that will enable our staff to provide more efficient consulting in the work we do as well as sell access to the tool for other organizations to use,” reads the agreement.
“This will make our consulting business able to handle more clients and open a new line of revenue in sales and support of a much needed tool in the campaign space.”
The NRC’s project with AggregateIQ was scheduled to begin Jan. 1, 2017, and end Sept. 30, 2017. The agreement also contained a section that outlined “ethical” considerations.
“While this project relies heavily on the collection of data to support analytics and decision making, the data that will be collected is either a data derivative or anonymous data,” the document said, stressing that none of data would have information that could be used to identify individuals.
“With no personal data and no data that could be matched back to an individual, we believe that the project meets all ethical requirements and does not require further ethical review,” the agreement said.
In its pitch to the NRC, the company, which said it employed 10 people at the time, wrote that it would provide $148,620 toward the project.
The company also stressed the demand for such a political tool — and referenced the Trump and Brexit campaigns as examples.
“As is evidenced by the recent election between Trump and Clinton, or with the U.K. EU referendum, the traditional polling companies are unable to accurately predict outcomes,” the document said.
“Political decision makers are turning to internal data analytics to decide where to spend money, allocate resources and ultimately find out if they are going to win.”
The Canadian Press sought comment from AggregateIQ’s chief operating officer, Jeff Silvester, who is listed in the agreement as the company’s representative, but received no response. The agreement was signed by AggregateIQ’s CEO, Zackary Massingham.
Canadian data expert Christopher Wylie, who blew the whistle on Cambridge Analytica’s allegedly improper use of Facebook data, has claimed he helped found AggregateIQ while he worked for parent company SCL. He has said he “absolutely” believes AggregateIQ drew on Cambridge Analytica’s databases for its work on the Brexit campaign.
On Thursday, the federal and British Columbia privacy commissioners announced they are joining forces to investigate Facebook and AggregateIQ.
The federal privacy watchdog launched an investigation last month to look into allegations about the unauthorized access of private Facebook data. It broadened its probe to join the B.C. privacy czar’s ongoing probe of the Victoria-based AggregateIQ, which began late last year, to determine whether the company broke privacy laws.
A spokesman for the National Research Council said last year’s funding agreement with AggregateIQ was “the first and only collaboration with the company.”
“The Industrial Research Assistance Program works with firms under specific and strict terms and conditions, and evaluates each project on an individual basis, following a rigorous process,” said Charles Drouin.
NEW YORK — Anyone who has been wondering if their private Facebook data might have been swept up in the Cambridge Analytica scandal will soon get their first clues.
Starting Monday, all 2.2 billion Facebook users will receive a notice on their feeds, titled “Protecting Your Information,” with a link to see what apps they use and what information they have shared with those apps. If they want, they can shut off apps individually or turn off thirdparty access to their apps completely.
In addition, the 87 million users who might have had their data shared with Cambridge Analytica will get a more detailed message informing them of this. Facebook says most of the affected users (more than 70 million) are in the U.S., though there are over a million each in the Philippines, Indonesia and the U.K.
Reeling from its worst privacy crisis in history — allegations that data mining firm Cambridge Analytica might have used ill-gotten user data to try to influence elections — Facebook is in full damage-control mode, with CEO Mark Zuckerberg acknowledging that he made a “huge mistake” in failing to take a broad enough view of what Facebook’s responsibility is in the world. He’s set to testify before the U.S. Congress next week.
Cambridge Analytica whistleblower Christopher Wylie, who grew up in Victoria, previously estimated that more than 50 million people were compromised by a personality quiz that collected data from users and their friends.
That Facebook app, called “This is Your Digital Life,” was a personality quiz created in 2014 by an academic researcher named Aleksander Kogan, who paid about 270,000 people to take it. The app vacuumed up not just the data of the people who took it, but also data from their friends, too, including details that they hadn’t intended to share publicly.
Facebook later limited the data apps can access, but it was too late in this case.
Zuckerberg said Facebook came up with the 87 million figure by calculating the maximum number of friends that users could have had while Kogan’s app was collecting data.
Cambridge Analytica said in a statement Wednesday that it had data for only 30 million people.