Superheroes of Avengers set box office record
NEW YORK — A whole lot of superheroes added up to a whole lot of ticket sales. The superhero smorgasbord Avengers: Infinity Wars opened with predictable shockand-awe, earning $250 million at the box office over the weekend in the U.S. and Canada and edging past Star Wars: The Force Awakens to set the highest opening weekend of all-time.
Infinity War, which brings together two dozen superheroes in the 10-year culmination of Marvel Studio’s “cinematic universe,” also set a new global opening record with $630 million, even though it’s yet to open in China, the world’s second-largest movie market. It opens there May 11.
According to figures from measurement firm ComScore, Infinity War overwhelmed the previous global best (The Fate of the Furious with $541.9 million) but narrowly topped The Force Awakens in North America. The Star Wars reboot debuted with $248 million in 2015, which would translate to about $260 million accounting for inflation.
But both intergalactic behemoths belong to Disney, which now owns nine of the top 10 opening weekends ever — six belonging to Marvel releases. That includes Black Panther, which has grossed $1.3 billion since opening in February and still managed to rank fifth at this weekend’s box office, thanks partially to Marvel fans self-programming a double-feature.
The track record for Marvel, along with the hyper, extravagant effort put into the long-planned Infinity War, made the record-setting weekend something of a fait accompli. After 10 years, 18 prior films and $15 billion in box office, the weekend was an assured and long-awaited coronation for Kevin Feige’s Marvel, the most dominant force in a Hollywood with precious few sure things.
“To have now the biggest movie of domestic history as one of the Marvel cinematic universe films seems like a fitting tribute to the Marvel Studios team which has had just an astounding, unmatched run in the last decade,” said Dave Hollis, head of distribution for Disney.
By any measure, the two-hour and-40 minute-long Infinity War is one of the largest films ever assembled. With a production budget reportedly almost $300 million, Joe and Anthony Russo’s film brings together the stars of Marvel’s superhero stable, including Robert Downey Jr.’s Iron Man, Chris Hemsworth’s Thor, Chadwick Boseman’s Black Panther, Chris Evans’s Captain America, Mark Ruffalo’s Hulk, and many more.
It was shot over 18 months back-to-back with a sequel due out next summer. Marvel spent years laying the groundwork for the big showdown, teasing its villain (Josh Brolin’s Thanos) since 2014. The result earned positive reviews (84 per cent fresh on Rotten Tomatoes) and an A CinemaScore from audiences. All but one of Marvel’s 19 cinematic universe releases has scored an A CinemaScore.
As if to further stamp its pronounced enormity, Infinity War was also the first film shot entirely with Imax cameras. (Christopher Nolan’s Dunkirk was mostly shot on Imax.) Imax screenings accounted for a record $41 million of the weekend’s global ticket sales.
Greg Foster, head of entertainment for Imax Corp, said the success of Marvel stands apart from Hollywood’s other mega franchises.
“This isn’t something that their parents saw. This isn’t an old franchise that their parents saw when they were 20,” said Foster. “This is theirs. The Marvel universe is the group of characters that this generation owns.”
No new wide releases dared to compete with Infinity War, which played at 4,474 theatres in North America.
In a very distant second place was John Krasinski’s A Quiet Place with $10.7 million in its fourth week. With $148.2 million in total ticket sales, the Paramount Pictures thriller had topped the box office three of the last four weekends.
The Amy Schumer comedy I Feel Pretty was third with $8.1 million, Rampage fourth with $7.1 million and Black Panther fifth with $4.4 million.