N.B. realtor’s sales video just another song and dance
A New Brunswick realtor opted to think on his feet in a bid to sell a four-bedroom home near Moncton, dancing around the house to the 1980s A-ha classic Take On Me in a sales video that’s gaining traction on Facebook.
“I’ve always had creative ideas when it comes to marketing houses,” said Dylan Mahaney, 27. “I don’t think anyone in my office is surprised that I’m the one to do this.”
Wearing a deadpan expression, Mahaney moves through the rooms of the house performing a dance known as “the floss” — fists clenched, his arms swing from side to side, one in front of his body and one behind, as he sways his hips.
Though he has no formal training, Mahaney said he learned the dance relatively quickly.
“It’s all in the hips,” he said with a laugh as he described the technique. “People tend to start with the hands, but you have to start with the hips.”
Mahaney said he got the idea from another realtor in San Diego who had made a similar video, The dance move has been an internet meme for some time. “Flossing” exploded onto social media after a dancing, backpack-clad boy upstaged pop star Katy Perry during a Saturday Night Live performance in May 2017.
Mahaney said he was surprised by the attention the video garnered, after it received tens of thousands of views in a matter of days.
Mahaney said he has not yet received any offers for the Upper Coverdale, N.B., house — which is on the market for $319,900.