Toronto Life

“Over half a million dollars.”

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YOUR TURNING POINT:

“We held focus groups with contractor­s across North America. From that, we built EdenPRO, a North America–wide one-stop shop where contractor­s can get financing, customers, insurance, and more. That will be a big part of reaching our goal: making Eden the largest platform for the trades industry around the world.”

YOUR BIG-TIME BACKERS:

“To date, we haven’t raised any capital because, thankfully, I’ve been able to finance it. It’s a successful business already—if it snows tomorrow, we can do thousands of jobs in a single day. We wanted to make sure the back end of our business was robust before we go out and raise funds to scale.”

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