The Up­start

Toron­to­ni­ans who are shak­ing up the tech sec­tor

Toronto Life - - Contents - Ben Zlot­nick


“First, you en­ter your name and ad­dress. You can then or­der grass cut­ting, snow­plow­ing and other land­scap­ing ser­vices by click­ing a but­ton. One of our part­ner con­trac­tors ac­cepts the job, shows up and takes be­fore and af­ter pho­tos of their work, which they send to you be­fore you pay. The money goes from your credit card to the con­trac­tor, and we take a 10 to 25 per cent cut.”


“When I fin­ished univer­sity 15 years ago, I started a land­scap­ing and snow­plow­ing com­pany. Now we’re in an Uber world: if it’s not there in 30 sec­onds, you’re like, ‘What the hell is go­ing on?’ I wanted to bring that speed and ef­fi­ciency to con­tract­ing work.”

Founder and CEO of Eden, an on-de­mand snow­plow­ing, lawn mow­ing and land­scap­ing app and web­site COM­PANY HQ: king and spad­ina fOuNded: 2016 eM­PlOY­ees: 7 CON­trAC­tOrs: 250 in the gTa, plus hun­dreds in ot­tawa and five u.s. cities

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