The veTeran

alison Gordon, 46 CEO of 48North

hQ: Downtown Toronto Staff: 55 Market cap: $66 million hometown: Toronto Best thing about Toronto:

“It’s vibrant and diverse.” Worst thing about Toronto:

“The traffic. I bet everybody’s said that.” Biggest challenge in the

cannabis industry: “Planning a business in a regulatory environment that’s constantly changing.” Biggest opportunity in the

cannabis industry: “There’s no Coke or Pepsi in the industry, so there’s an opportunity to create brands that will become foundational.” Best cannabis slang term:

“I just say weed.” Worst cannabis slang term:

“I don’t care what you call it—just appreciate it.” dream job as a kid: “Actress.”

What your parents think of your job: “They’re shocked that I’m a veteran of a massive industry.” first exposure to cannabis:

“I was 15, and my friends and I ended up buying oregano instead of weed.”

Ideal dinner pairing: “I love the Kosher Kush—to go along with my non-Kosher meal.” how often you consume:

“Three times a week. No, let’s be honest: four times a week.” Ideal way to consume: “Joint.” favourite strain: “I love one called ‘Where’s My Bike?’ ” funniest strain name:

“Charlie Sheen.”

favourite munchies: “I eat anything and everything in the fridge.”