POP ART BARGAIN
Revolver Gallery gives visitors a brush with Andy Warhol for just 10 loonies,
Some things in life are certain, the saying goes: death, taxes and Andy Warhol. The last one is my revision, but I’m only making it explicit.
If you build an Andy Warhol show, near regardless of content — and charge 10 bucks for it — you can be almost guaranteed the masses will come.
That’s what Revolver Gallery, a Los Angeles-based venture started by former Toronto rave-producerturned-L.A.-concert-promoter Ron Rivlin, is banking on. As far as bets go, it’s pretty safe.
By the time of his death in 1980, Warhol’s savvy manipulations of popular culture had made him a fixture in the mainstream eye and his undeflatable presence on the international auction market has kept him there.
In November, his Triple Elvis (Ferus Type) sold at auction for more almost $82 million (U.S.), with Four Marlons not far behind at $69.6 million.
You won’t find any of that here, in Revolver’s repurposed former Guess shop on Bloor St. (a louche mass-market fashion chain the associations of which Warhol, the pater familias of consumer critique in contemporary art, would surely have enjoyed).
What you will find is a contextual void that runs the gamut from the very predictable, and least accomplished, of Warhol’s works to the occasional, surprising gem.
A newbie to the art game, Revolver, which opened in 2012, is aggressively pitching itself as a go-to Warhol aggregator for the secondary market.
Nothing is for sale here, but the show is at least partly a branding exercise to that end.
So is it worth your 10 bucks? Maybe. Herein, a guide to what’s inside:
1. Prints of Andy Warhol’s Marilyn Monroe (Silver, Green/Teal and Hot Pink), 1967 Atough one: Can you have a mini, quasiretail Warhol show without an appearance by likely his most famous subject? You could and it would probably be better for it.
I’d argue that the artist’s central argument with his celebrity work, about the commodification of fame and the cocoon of artifice it creates, is lost in all but the most carefully crafted of contexts. But in a surface-skimming take governed by giving the people what they want, they’re as much required equipment as the plumbing and air conditioning. 2. Shadow ( Painting), 1977
A little aha! moment, Shadow, one of Warhol’s gorgeous, small silkscreen paintings, is worth the price of admission — for me, at least — all on its own. Surprising in every way — it’s tiny, dark and all-but-abstract — the work provides some welcome grounding amid the din of the artist’s celebrity-driven works from the ’80s, which dominate here. 3. Campbell’s Soup II (selected works), 1969
Far removed from Warhol’s original soup can paintings from 1962, the three works here stand in for the artist’s genesis as an appropriator of popular imagery and a critic of the burgeoning advertiser culture of his day. (How did Warhol never appear on Mad Men, except in passing conversation?) An essential, I suppose, for any Warhol how-to, though absent the genuine article it feels a little put on (something else the artist no doubt would enjoy). 4. Electric Chair, 1971
Warhol first made a screen print of this archival photograph in 1963, when New York state abandoned the death penalty.
Over the years, he reprinted it in multiples and different colours hundreds of times. The ongoing idea, of how the attention deficit of an increasingly media-saturated world was desensitizing society to disaster and cruelty alike, served as an unsettling critique of state-sanctioned murder. This print, from1971, sits at a distance from the original but, like so much of the artist’s work, gathers new meaning as it travels forth. A disquieting gem. Andy Warhol Revisited: A Mirror for Today continues at 77 Bloor St. W. to Dec. 31. Tickets $10. See warholrevisited.com for more information.