> BY THE NUMBERS

1 in 4 — Estimated number of U.S. households that own a single-serve coffee machine. 2.1 billion cups — How much coffee Canadians consume in a year. $4.7 to $5 billion — Estimated size of coffee market in Canada. $1.17 billion — Supermarket sales of ground coffee of all kinds in Canada. $582 million — Supermarket sales of single-serve type coffee pods in Canada. 4,000 to 5,000 — Number of jobs in roasting and manufacturing coffee in Canada. 160,000 to 200,000 — Number of employees working in coffee shops in Canada. Sources: NPD Group, Nielsen Research, Coffee Association of Canada