Toronto Star

Subway co-founder dead at 67

- DAVID HENRY BLOOMBERG

Fred DeLuca, who co-founded the Subway sandwich chain to finance his college studies before it grew to overtake McDonald’s Corp. in size, has died. He was 67.

He died on Monday, according to an emailed company statement. In 2013, the company said DeLuca was receiving treatment for leukemia. In June, Suzanne Greco, his sister, took on his role of president.

Along with Peter Buck, DeLuca opened the company’s first restaurant in Bridgeport, Conn., in 1965 and expanded it to include about 42,000 outlets worldwide over the next five decades. As a 17-year-old high school graduate, he went into the sandwich business with Buck, a family friend and nuclear physicist, after asking him for a $1,000 loan. Buck came up with the idea to help DeLuca pay his way through college.

DeLuca and his partner turned the privately owned brand, initially called Pete’s Super Submarines, into a franchise in 1974 and took the business nationwide with its BMT sandwich, named after the Brooklyn-Manhattan Transit company, and the “Snak” sub sandwich, later known as the “6-inch.” In 2002, Subway overtook McDonald’s in number of restaurant­s globally.

With a net worth of $3.5 billion (U.S.), DeLuca was ranked 259th richest in the U.S., according to Forbes magazine.

Helped by marketing Jared “the Subway Guy” Fogle, who lost 245 pounds with his own Subway diet for almost a year, the Milford, Conn.based company became the first quick-service restaurant to gain the American Heart Associatio­n’s Heart Check Certificat­ion for some of its low-calorie, low-sodium meals in 2012, according to Subway’s website.

The company cut its ties to Fogle in 2015 after he was charged with engaging in sex acts with minors and receiving child pornograph­y. He agreed to plead guilty to child exploitati­on and child pornograph­y.

 ??  ?? Fred DeLuca’s company grew to include more than 42,000 shops.
Fred DeLuca’s company grew to include more than 42,000 shops.

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